Innovation & technology
Do your innovations create value for customers – or just novelty?
Innovation is moving away from pushing products out of labs towards creating value for customers. And finding out what customers value means getting closer to them. That’s why roughly a quarter of CEOs in our 15th Annual Global CEO Survey say they’re building innovation capacity in their priority markets.
What does it mean for your business?
Getting closer to your customers:
- ...but how you develop it, how you sell it, how you deliver it, and what you sell with it.
- For example, over half of CEOs in our 15th Annual Global CEO Survey are increasing the emphasis of their company’s innovation portfolio on business model innovations.
Becoming systematic about innovation:
- Effective innovators have structures in place to encourage entrepreneurial thinking at employee level...
- ...while having strong leadership backing and centralised support.
- Companies are also looking to harness the power of ideas that come from outside their organisation.
The long haul:
- Continuous innovators have a pipeline of incremental ideas as well as longer term big bets.
- How are you creating the business of tomorrow, even as you keep your organisation lean today?
Embracing digital:
- The complete change of operational models as a result of digitalisation is driving many forms of innovation.
- Are you fully taking advantage of what digital means for your business?
Find out more
- Global 100 Software Leaders: Key players & market trends
- Mobile operating system: Smartphones will just get smarter
- Looking ahead: Driving co-creation in the auto industry
- Cloud-enabled Telco Opportunities
- The future of software pricing excellence: Transaction pricing management
- Automotive M&A Insights: Driving Value — A review of mergers and acquisition activity in the global automotive industry.
- Convergence
- Interoperability: An essential component for scalable mHealth
- Asia-Pacific Pharma & Life Sciences Newsletter – March 2013
- Charging forward: PwC’s 2012 electric vehicle study
- The future of software pricing excellence: SaaS pricing
- Enabling devices to offer users more natural interaction
- China's impact on the semiconductor industry: 2012 update
- Embedding cyber security into the energy ecosystem: An integrated approach to assessing cyber threats and protecting your assets
- PwC's 5th Annual Digital IQ Survey
- Innovation
- Electromobility Standards: Driving the Future
- The future of software pricing excellence: The new state of the art
- Waiting for the next wave 3D entertainment 2012
- How supportive is the regulatory framework for mobile health applications?
- Technology industry at the crossroads: Transforming quote-to-cash operations
- Image sensor: Steady growth for new capabilities
- The BRICs and beyond: prospects, challenges and opportunities
- Global multichannel consumer survey 2012
- Solving business problems with game-based design
- Social media: Time for reporters to join the conversation
- Storage: Quenching the thirst for more
- The future of software pricing
- mHealth Insights: How is mobility driving business for pharmaceutical companies?
- Requests for proposals: Their Role in Effective Corporate Treasuries
- Government and production growth scenarios: Supporting and evaluating growth
- Manufacturing: Growing capabilities
- Emerging markets infrastructure series
- mHealth Insights: Intelligent healthcare through mHealth
- Communications review: New opportunities in familiar places
- The Global State of Information Security® Survey 2013
- Are you taking control of the MiFID II agenda?
- Greater China: The bigger picture
- Infrastructure speed: Watch capital investment in 4G for the next inflection
- Global Technology Scorecard
Q4 and 2012 annual review
Innovation heat map
View a heat map of CEO approaches to product and service development from our 15th Annual Global CEO Survey
