Innovation & technology

Innovation and technology
Why is technology important?
How we can help

Develop strategy

We can help you develop new market-oriented growth strategies to make the most of new and existing product, service and process innovations.

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Leverage technology

We can help you make sure that you have the right IT organisation in place to support your business goals and that you’re realising the full value of your technology investments.

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Grow and innovate

From building Innovation Incubators to global R&D centres to product lifecycle management systems, we can help you develop new innovative businesses, products and services that enable sustained, consistent results.

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Engage your people

We can help you manage the innovation process and embed behaviour that supports innovation in your organisational culture.

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Manage risks

We can help you develop IT risk and control solutions that keep pace with today’s complex technological landscape, giving you the confidence you need to make the right decisions for your business.

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Model market demand

We can help you get a better understanding of the markets you want to enter and launch new products successfully, using our economic skills to provide clear insights.

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Use big data for transformation

We can help you analyse big data to transform every aspect of your organisation, from strategy and business model design to marketing, product development, HR and operations.

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Creating value through inventiveness

The ability to innovate is now a top priority for companies everywhere – and technology plays a vital role. It underpins most business processes, provides new ways of interacting with customers, generates new insights about unmet needs and facilitates the development of new products and services.

But the current economic climate presents considerable challenges. Most companies have seen their budgets squeezed as a result of cost pressures. Yet, if they don’t innovate to differentiate themselves and grow, the global capital markets stand poised to reduce their value.

The scope of innovation has also expanded. It’s no longer just a case of pushing products out of labs but, rather, of creating value for customers by personalising the entire customer experience. So creating an organisational culture that promotes innovation, and getting closer to customers to find out what they really want and direct that innovation accordingly, is more important than ever.

What does this mean for your business?

The most innovative companies have structures and practices, often supported by technology, in place to make innovation more systematic. These structures effectively empower employees to act like entrepreneurs, while providing strong leadership and centralised support. That, in turn, enables the companies concerned to ‘control’ accidental discoveries and innovate continuously.

Many great innovators are also embracing ‘disruptive’ digital technologies. They’re investing in social media, cloud computing and mobile devices to engage with customers in new ways and gather insights for product development, marketing and customer service.

In addition, a growing number of companies are harnessing ideas that come from outside their organisations, by collaborating with customers, suppliers and partners to co-create and share the rewards of innovation. And some firms are inventing new operating models to target under-served consumers in markets that were once thought unreachable.

Some questions to consider

Are you confident that your innovation strategy is the right one to fulfil your company’s business goals?

Do your C-suite and IT leaders work together to make sure they’re using the right technology to support your company’s overall strategy and vision?

Are you sure that your IT infrastructure is reliable and that the related risks are being managed?

Do you have the right strategy in place to attract a diverse mix of people and establish and sustain an entrepreneurial culture, while maintaining operational excellence?

Do you have the right processes, governance, metrics and motivators to drive cultural change and become better at innovation?

Does your supply chain give you enough flexibility to capture opportunities for innovation and achieve competitive advantage?

What are you doing to make your organisation more open to collaboration to accelerate innovation?

What innovations are you planning to enable you to reach new customers and increase customer loyalty?

Are you confident that your innovations are creating true long-term value for your customers, not just short-term novelty?

Are you using the data your organisation collects to help you reduce risk, connect with new customers and expand?


View our latest Innovation and technology research and insights


PwC’s 6th Annual Digital IQ Survey

Explore the best practices of Top Performers in our Digital IQ Survey report

Mar 27, 2014


Communications Review: Managing customers through technology and business transitions

Customer migrations are a fact of life in this industry. The evolving landscape of connected devices in our lives coupled with competition, regulation, and evolution of technology and standards virtually guarantees customer migrations will occur periodically. Well executed transitions will be seen as non-events. However, poorly-executed transitions can trigger legal action from customers, become a PR nightmare, erode business value or cause a mass customer exodus from a service provider.

Mar 26, 2014


Sensing and making sense: Device and environment underpin contextually aware services

This second article in Phase II focuses on the physical context information harvested and packaged by accelerometers, gyroscopes and other mobile device sensors that create a picture of the state of the device.

Mar 25, 2014


Virtual context: Connecting two worlds

This third article in Phase II focuses on the information exchange between the digital and physical worlds that creates the virtual context of the end users. It is concerned with how the networking requirements of contextually aware and intelligent services will enable a dynamic environment.

Mar 25, 2014


Cyber security – five things your business needs to know

There’s a lot of information out there on how to make your business cyber-secure. But what are the most important to-dos? World Watch rounds them up

Mar 20, 2014


Global 100 Software Leaders: The growing importance of apps and services

This report contains a list of the top 100 software companies in the world and explores the shifting demographic as software becomes central to the products and services of both hardware and non-technology companies.

Mar 18, 2014


Global Technology Scorecard: Q4 2013

Global Technology Scorecard is a PwC analysis and benchmark of top technology companies. The Scorecard cross-compares company quarterly and annual performance and revenues. We also offer a deeper dive into data through our online charting tool allowing you to get up close to raw statistics and manipulate which companies you'd like to compare and benchmark against.

Mar 11, 2014


Making innovation go further in metals: How companies could gain by widening their innovation focus

The Metals cut of PwC’s Global Innovation Survey shows that it’s easy to fall into the trap of associating innovation with only young or fast-moving sectors. But it’s also key to competitive advantage in more mature, commodity-based industries like metals.

Mar 11, 2014


Consumer Intelligence Series ̶ Mobile advertising: What do consumers want? Cross-country comparison

The evolving frontier of mobile advertising requires advertisers and marketers to quickly learn how to leverage the medium within the boundaries of consumers’ willingness and attitudes towards receiving mobile ads. Our Consumer Intelligence research reveals that consumer preferences related to mobile advertising are different than other media, and advertisers and marketers would be well served by developing a “mobile first” strategy.

Feb 24, 2014


The runway to growth: Using market understanding to drive efficient innovation in the aerospace, defence and security industry

This report is a companion paper to PwC’s thorough survey report on innovation, Breakthrough innovation and growth. It explores the impact that innovation has on growth and examines how leading companies are making innovation work for their organisations.

Feb 19, 2014