Value proposition: What is the strategy to enter and expand in a new Growth Market?

When considering to enter a new market or region, a company needs to assess the attractiveness of new Growth Markets, identify the right customers and evaluate what products or services to take to market at the correct price

Market potential - Key considerations:

  • Does the market offer enough value and  volume for investments to pay off?
  • What is the opportunity, size and growth rate of the particular sector?
  • What is the competitive landscape for the product/service?
  • What are the major trends in the sector and how are they evolving?

Customer segmentation - Key considerations:

  • Should Growth Markets be segmented by income, geography, culture and need?
  • Where do these target consumers live and what is their spending power?
  • How do target consumers prefer to purchase and how does this change across channels?

Product/Service and pricing - Key considerations:

  • Can target consumer segment be optimally addressed with existing product/service suite?
  • How can you be locally competitive and address customer preferences and regulations?
  • What is the pricing threshold for your target consumers?
  • What is the most appropriate positioning for your product to attract target consumers?

Related research and insights

Emerging Trends in Real Estate® Asia Pacific

Undertaken jointly by PwC and the Urban Land Institute, this report provides an outlook on real estate investment and development trends, real estate finance and capital markets, property sectors, metropolitan areas, and other real estate issues throughout the Asia Pacific region.

Developing Renewable Energy Projects: A guide to achieving success in the Middle East

Developing Renewable Energy Projects: A guide to achieving success in the Middle East

PwC View: Five trends to watch in SEA Telecoms in 2016

South East Asia is a three-speed region containing the most advanced economies, middle income ones and some of the least developed. So coming up with a list of 5 trends to look out for in 2016 is not easy.

Retailers need business strategy for digital age: PwC-India Retail Forum

Retailers need business strategy for digital age: PwC-India Retail Forum

Tailwinds 2015: Managing the challenges of rapid airline industry growth

Analyze key metrics in the global airline industry and forward-looking perspectives on emerging industry trends. Our latest report also considers how airlines are managing growth in the rapidly expanding aviation industry.

Winning Consumer Trust

This report aims to look at food safety and quality of processed foods available in the market from the consumer's perspective. It also captures the key components of safe and quality processed foods as perceived by consumers.

Africa's Next Automotive Hub

Nigeria has the potential to become the hub of Africa's automotive industry. Home to an estimated 170 million people, over 40 million of who are in the growing middle class, the continent's largest economy is increasingly seen as an attractive destination for investors across all sectors.

China entertainment and media outlook 2015-2019

China has seen rapid growth in the entertainment and media industry in recent years which is forecast to rise at a compound annual growth rate (CAGR) of 10% over the coming five years, compared to global with a CAGR of 5.1%. Among the 13 E&M segments, China is marked out by explosive growth in a number of key segments. These include internet advertising, filmed entertainment and video games. This China edition, which is first time launched, includes data forecasts and commentary of 13 key segments of China only, this gives an opportunity for us to examine how shifts in spending will reshape the industry, and how consumers, advertisers, content creators and digital distributors are responding to these shifts over the next five years.

Entertainment and media outlook: 2015-2019 South Africa - Nigeria - Kenya

South African Entertainment and Media Outlook - The outlook provides an overview of how the entertainment and media industry in South Africa will develop over the coming years.

Power in Indonesia - Investment and Taxation Guide 3rd Edition

This report has been written as a general investment and taxation guide for all stakeholders and other parties interested in power sector in Indonesia. This publication can be of use to existing investors, to potential investors, and to those with a more casual interest in the status of this economically critical sector in Indonesia.