China entertainment and media outlook 2015-2019
China has seen rapid growth in the entertainment and media industry in recent years which is forecast to rise at a compound annual growth rate (CAGR) of 10% over the coming five years, compared to global with a CAGR of 5.1%. Among the 13 E&M segments, China is marked out by explosive growth in a number of key segments. These include internet advertising, filmed entertainment and video games. This China edition, which is first time launched, includes data forecasts and commentary of 13 key segments of China only, this gives an opportunity for us to examine how shifts in spending will reshape the industry, and how consumers, advertisers, content creators and digital distributors are responding to these shifts over the next five years.