When considering to enter a new market or region, a company needs to assess the attractiveness of new Growth Markets, identify the right customers and evaluate what products or services to take to market at the correct price
Market potential - Key considerations:
Customer segmentation - Key considerations:
Product/Service and pricing - Key considerations:
PwC's 18th Annual Global CEO Survey aims to inform and stimulate the debate on how businesses are facing today’s challenges.
A groundbreaking PwC study shows a deep correlation between innovation and breakthrough growth for all businesses. Learn the secrets of the most innovative companies.
Discover where businesses in Asia Pacific plan investments to support future growth. CEOs also share their perspectives on digital and social network investments; their capital spending plans and their outlook for investments in workforce related benefits.
This PwC paper explains why Southeast Asian markets offer Japanese banks huge potential for expansion. But that making the most of these opportunities is going to require a new strategy, mind-set and ways of running the business.
The Gambling Outlook focuses on casino gambling, limited payout machines, sports betting, bingo & the National Lottery. It details key trends & future challenges & prospects facing the industry sector.
With the continued growth of Asia’s developing economies, an unprecedented proportion of the region’s population is moving up the socio-economic ladder. Newly affluent consumers are not only spending more, they are also spending in different ways than their counterparts in more developed economies.
This PwC publication looks at what organisations need to address to become genuinely innovative and generate full value from their investment.