Mind-set & Expectations: Organisations need to approach growth in a different way from how they succeeded in the Developed Markets

Acquiring sustainable profits in the Growth Markets is not an easy task and most companies face a variety of challenges. Key to navigating these challenges is acknowledging that success in these new complex markets requires an alternative approach from what worked in developed markets.

Key considerations:

  • Am I looking to attract a different type of consumer in the developed markets?
  • Will I need to develop different processes to operate profitably?
  • What type of organisational mix will make my business successful 

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David Wijeratne
Growth Markets Centre Lead, PwC
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Alastair Rimmer
Global Deals Strategy Leader
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Shashank Tripathi
Strategy& Leader, India
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Shi-Chieh "Suchi" Lee
Global International Tax Services Leader
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Principal, PwC US Strategy&
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