Growth Markets Issues

PwC’s Growth Markets framework captures the key issues companies need to address when seeking sustainable profits in complex new markets

Value proposition:

Assessing the attractiveness of new markets/regions, identifying the right customers, and evaluating what products and services to take to market at the correct price

Operating Model:

Establishing the necessary balance of global and local expertise to be able to source, manufacture and distribute effectively

Financial and Human Capital:

Addressing the softer challenges of acquiring talent, developing partnerships, securing financial support and appreciating cultural nuances

Business Environment:

Acknowledging the complexities associated with a territory’s laws and regulations, including its political and economic stability

Mindset & Expectations:

Linking all of this is the change in mindset needed to understand what it takes to succeed in a Growth Market