Growth Markets Issues

PwC’s Growth Markets framework captures the key issues companies need to address when seeking sustainable profits in complex new markets

Value proposition:

Assessing the attractiveness of new markets/regions, identifying the right customers, and evaluating what products and services to take to market at the correct price

Operating Model:

Establishing the necessary balance of global and local expertise to be able to source, manufacture and distribute effectively

The Growth Markets framework underpins the activities and support provided by the Growth Markets Centre.

Financial and Human Capital:

Addressing the softer challenges of acquiring talent, developing partnerships, securing financial support and appreciating cultural nuances

Business Environment:

Acknowledging the complexities associated with a territory’s laws and regulations, including its political and economic stability

Mindset & Expectations:

Linking all of this is the change in mindset needed to understand what it takes to succeed in a Growth Market