Growth Markets Issues

PwC’s Growth Markets framework captures the key issues companies need to address when seeking sustainable profits in complex new markets

Value proposition:

Assessing the attractiveness of new markets/regions, identifying the right customers, and evaluating what products and services to take to market at the correct price

Operating Model:

Establishing the necessary balance of global and local expertise to be able to source, manufacture and distribute effectively

Financial and Human Capital:

Addressing the softer challenges of acquiring talent, developing partnerships, securing financial support and appreciating cultural nuances

Business Environment:

Acknowledging the complexities associated with a territory’s laws and regulations, including its political and economic stability

Mindset & Expectations:

Linking all of this is the change in mindset needed to understand what it takes to succeed in a Growth Market

Growth Markets Framework

The Growth Markets framework underpins the activities and support provided by the Growth Markets Centre.

Contact us

David Wijeratne
Partner, PwC’s Growth Markets Centre
Tel: +65 6236 5278

Alastair Rimmer
Global Deals Strategy Leader
Tel: +1 (646) 471 0131

Shashank Tripathi
Strategy& Leader, India
Tel: +91 98196 78900

Shi-Chieh "Suchi" Lee
Global International Tax Services Leader
Tel: +1 (646) 471 5315

John Jullens
Principal, PwC US Strategy&
Tel: +1 313 394 3622

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