Financial & Human capital: How can you build effective partnerships and teams to succeed in a new market?

Addressing the softer challenges: Acquiring talent, developing partnerships, securing financial support and appreciating cultural nuances need constant consideration - not just when entering a new market, but throughout a company’s expansion journey

Investment roadmap & partnerships - Key considerations:

  • What are the investment options and financial policies for foreign firms in a new Growth Market?
  • What are the key issues foreign companies face in partnering locally in this market?
  • What is the best method for entering the market? Acquisition, JV, franchise or alone?
  • How should you identify and assess the most suitable partner or target company?
  • What financial policies are in place for foreign companies to raise and extract funds?

Leadership, talent & governance - Key considerations:

  • How can you identify the right local talent and build an effective organisation?
  • Which roles will you need to staff from outside the country and locally?
  • What is the local availability of good senior, experienced talent for your sector?
  • What is the average retention rate for your sector locally?
  • What are the key factors in retention?
  • What are the typical salary and associated costs you should be aware of (pensions, social insurance)?

Cultural capital - Key considerations:

  • What are the local cultural norms essential for you to function effectively in the Growth Market?
  • How does doing business in this growth market differ from conducting business back home?
  • What are the different social classes and hierarchies in the growth territory. How does this affect the way business is conducted?
  • How does consumer buying behaviour vary due to the cultural/ social norms?
  • Are business relationships more contractual or trust based?

Related research and insights

Handbook on Corporate Social Responsibility in India

India is a country of myriad contradictions. On the one hand, it has grown to be one of the largest economies in the world, and an increasingly important player in the emerging global order, on the other hand, it is still home to the largest number of people living in absolute poverty and the largest number of undernourished children. This handbook suggests steps to developing a CSR strategy and policy and identifies the key building blocks for initiating and developing the CSR programs. It walks the CSR practitioner through some of the key choices that may be required to be made while pursuing CSR objectives and developing an organisation that is socially sensitive and responsible.

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David Wijeratne
Growth Markets Centre Lead, PwC
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Alastair Rimmer
Global Deals Strategy Leader
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Shashank Tripathi
Strategy& Leader, India
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Shi-Chieh "Suchi" Lee
Global International Tax Services Leader
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John Jullens
Principal, PwC US Strategy&
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