A video overview by Paul Cleal and Pierre-Antoine Balu
The megatrends, as we call them in PwC, are colliding across Africa. The growing middle class, the strong demographic growth with improving age mix, the technological innovation that we have already seen in mobile payments for example, growing choice of investment partners from the global south and fast-paced urbanisation are shaping what the future of Africa could look like. These trends twinned with the generally accepted economic data that cities are the world’s engines of growth, makes our Into Africa - the continent's Cities of Opportunity report not only necessary but extremely timely. Africa is at an exceptional historical crossroad, if there was ever a moment for an entire continent to seize the day, this is it.
This report is part of PwC's global Cities of Opportunity series that helps governments, businesses and citizens improve their economies and quality of life. PwC has taken the insights gained from the key indicators and variables developed for its global report to expand the investigative reach of the global Cities of Opportunity series to now focus on Africa as a whole. We have carefully scrutinised and refined the criteria used in our global Cities of Opportunity to take into account African cities’ specific contexts, current issues and prospective strategies. The available data and analysis does have limitations and only tells part of the story and we want to emphasise that there is no substitute for actually going there yourself to have a look on ground. In creating this report, we have sought to assess how the cities are performing, not only from a regional perspective, but also from an international one, seeing that each African city must ultimately compete (and therefore prosper) not only in a local economic environment, but in a global one.
This report, concentrates on the continent’s 20 cities that we judge to be among the most dynamic and future focused. We’ve structured the report around the critical issues of the business community, as well as those of the office holders and other public authorities who are responsible for improving the collective life of each city examined here.