Explore the data
The global snapshot
View the global data snapshot for several key innovations questions we asked c-suite executives overseeing innovation from 1,757 companies to answer. Which innovative approaches will they take to drive growth? How will they make innovation happen within their companies?
The country snapshot
How important is innovation to the success of companies based in the emerging versus developed economies now or in five years time? View the data snapshot for companies across more than 25 countries. Build your own charts by comparing global data with country-specific data.
The sector snapshot
Which sector has the highest percentage of overall revenue spend on innovation? From automotive to utilities, view the data snapshot for more than 30 industrial sectors. Build your own charts by comparing global data with sector-specific data.
About the survey
For our survey—the largest and most comprehensive study of its kind exploring innovation from a global, multi-sector perspective—we drew on insights obtained from interviews with board-level executives with responsibility for overseeing innovation from 1,757 companies, across more than 25 countries and 30 sectors.
For the purpose of our analysis, we segmented these companies based on a balanced scorecard calculated from their responses to the following six areas, which are explored in our study:
- How important innovation is to their company
- Their appetite for innovation (on a scale from "laggard" to "pioneer")
- The proportion of annual revenue derived from major products?or services launched in the previous year
- The proportion of annual revenue spent on innovation
- The proportion of products and services co-developed with external partners
- Their projected revenue growth over the next five years
From this scorecard, we then identified the top 20% innovators (359 companies), and the bottom 20% innovators (395 companies), enabling us to contrast their relative characteristics and experiences—and zero in on the strategies and tactics of the most-innovative group.