The future of software pricing excellence: SaaS pricing
Pricing management is key to making a successful transition to the SaaS business model. PwC has identified the characteristics that define the leaders, laggards and mainstream practitioners of SaaS pricing.
The future of software pricing excellence: Transaction pricing management
Businesses with high profit margins are tempted to offer substantial discounts to capture new customers or keep current ones when faced with competitive pressures. This is an especially important issue in the software industry, where discounting off of the ‘list’ price of as much as 100% is common.
Explore the topic of software pricing excellence, along with the impact of new pricing, licensing and delivery models on other parts of the industry. This series of articles will help software vendors make wise tactical and financial choices as they shift from a product to a services based business model.