Social media

Because of their shortened product and marketing cycles, technology companies need to understand the impact of social media more than other companies. It is crucial to understand quickly what features customers want in their devices and systems, and especially how they feel about new features and products after they’ve been introduced. “Social” is about the promise of building intimate, longer-lasting customer relationships. How to do that, consistently, and then translate those relationships into revenue remains the key challenge.

How PwC can help:

  • Determining appropriate social media strategy and how it fits into the overall brand strategy
  • Assessing what kind of analytics are needed to support decision making
  • Identify the organizational implications of social networking at work
  • Designing a crisis management plan