The magic of advanced technology: Predicting real-time behaviour & needs via contextual intelligence

This article launches Phase II: New technological capabilities of the Mobile Innovations Forecast (MIF). We will move up the innovation stack not only in coverage, but also methodology. Whereas the Phase I articles analysed quantitative data drawn from the Mobile Technology Index, Phase II articles will take a more qualitative approach based on deep interviews with mobile innovation thought leaders, both within PwC and the industry-at-large.

PwC forecasts that the next phase of mobile innovation will revolve around capturing and modeling the contextual situation of mobile users. Such knowledge will become the primary resource for predictive mobile applications and services that will address mobile users’ needs and desires in near real-time, and often before the users themselves reveal what they want.

In Phase II of the MIF, we released a series of follow-on articles:

These topics have always been part of the basic mobile technology stack. However, given the shift from communications to computation as the driving paradigm for mobile innovation, PwC expects that the purpose and nature of these technical categories will change dramatically.

To learn more about how mobile computing will impact mobile innovation in the next few years, read or download the full article.


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Mobile innovation

Sources of contextual data

Sources of contextual data