Owning the disease: Adapting strategy into successful business tactics

While disruptive technologies, such as mobile health, have been lauded for their potential, the challenge many organisations face is going beyond a technology-based approach to one that is solution-based. To adapt, some of the more advanced medical technology companies are converting to a convergent care model that allows them to provide solutions along the continuum of care. This approach is called 'owning the disease'.

In this issue, which originally published in the April 2013 edition of In Vivo magazine, we discuss:

  • What we mean by 'owning the disease'
  • How 'owning the disease' brings together stakeholders as part of a healthcare ecosystem
  • The four themes that dominate the 'owning the disease' landscape and challenges facing the industry
  • Tips for driving data innovation