Transitional business models — Monetizing content effectively in an ever-changing media landscape
Consumer discovery sessions and online discussions conducted in June 2009
As part of our global consumer research program, PwC's Entertainment, Media, and Communications practice is conducting a series of consumer discovery sessions to elicit candid feedback and gain new understanding of consumer attitudes and behaviors in a rapidly changing media landscape. This research combines facilitated online community discussions with face-to-face consumer discovery sessions. This integrated approach yields powerful business insights that help our clients identify and capitalize on emerging trends.
This report summarizes learnings from facilitated discussions with kids ages 18 to 24.