Video games

2016 will be a breakthrough year for Virtual Reality – triggering wider consumer uptake in 2017 and 2018

This year sees the release of the first high-end consumer-ready VR headsets from Oculus, Sony, and HTC, with others set to follow. While they’ll initially be the preserve of serious gamers, the quality of the experience such devices offer will set the scene for a wider consumer sales drive in 2017 and 2018. However the content-based business models for VR devices will take longer to develop – and significant revenues in this space will not arrive until 2018 and beyond.

Online/microtransaction growth opens up new ways to play and new advertising opportunities

2016 will see existing online/microtransaction business models expand to new markets – both facilitating new ways to play, and also helping global revenue from online/microtransaction PC games to rise at a 6.7% CAGR to US$28bn in 2020. Latin America will lead the way, with a 14.2% CAGR supported by ever-faster broadband and a rapidly-growing middle class. E-sports will be a key focus, as broadcasters target the value of the e-sports audience to advertisers.

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Pauline Orchard
Global entertainment and media marketing leader
Tel: +44 (0) 20 780 49783
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Nicholas Braude
Global TICE Public Relations
Tel: +1 (857) 248 1323
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Deborah Bothun
Global entertainment and media leader
Tel: +1 (213) 217 3302
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