Internet advertising

Global entertainment and media Outlook 2016-2020

Internet advertising

loading-player

 


Matt Hobbs, a Partner with PwC's Entertainment & Media Advisory Practice, discusses some of the key Outlook findings for the Internet advertising industry and how companies can respond.

Global growth for Internet advertising masks market shifts

This article explores the growth of Internet advertising, which is being driven by consumer demand for Internet access and the increased availability of high-speed mobile connection, and some of the key challenges for the future.
 

Read the article

In 2016 global Internet advertising revenue will surpass TV advertising

While total Internet advertising revenue will surge at an 11.1% CAGR to reach US$260.4bn by 2020, the full potential of the sector will remain unfulfilled, as consumers turn to ad-blocking to overcome their frustrations over ads’ impacts on their loading times and data consumption. More positively, programmatic advertising has grown rapidly, with more than half of digital ads in mature markets now traded automatically – opening the way to better targeting of premium ads.

Mobile advertising will be one of the big growth stories through 2020 – but won’t come to dominate the Internet advertising market

While mobile advertising will grow at a CAGR of 19.6% to US$84.8bn in 2020, reflecting the ubiquity of mobile in consumers’ lives, mobile’s share of total global Internet advertising will still be just 32.6% even in 2020. Until the measurement and user experience of mobile ads improve, advertisers will stick with traditional media and other forms of Internet advertising, notably search.

Related content

The Australian Entertainment & Media Outlook 2016-2020

The Australian Entertainment & Media Outlook 2016-2020 highlights growth through diversity with a focus on talent, geography and business models.

The wearable life 2.0 - Connected living in a wearable world

This follow-up report explores consumer attitudes and preferences towards wearable technology - what’s changed, what’s improved, and what the wearable future has in store for the US and beyond.

The rise of cross-border news

This independent PwC study, commissioned by RT, explores the evolving trends in cross-border news, the drivers of these trends, and assesses what the future might hold.

Contact us

Pauline Orchard
Global entertainment and media marketing leader
Tel: +44 (0) 20 780 49783
Email

Nicholas Braude
Global TICE Public Relations
Tel: +1 (857) 248 1323
Email

Deborah Bothun
Global entertainment and media leader
Tel: +1 (213) 217 3302
Email

Share