Curtain up! User experience takes centre stage
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To maximise content and distribution strategies, companies need to understand how technological advancements and the user experience are driving change within the entertainment & media industry.
For 18 years, PwC’s global entertainment & media outlook has been providing expert commentary and global findings centred on the shifts in advertising and consumer spending. Our comprehensive five-year forecast focuses on trends that we’ve identified across 17 segments and 54 countries.
And we’ve continued our joint effort with strategy+business, to bring you forward-looking articles that connect the dots between the business challenges our clients face today and the insights that emerge from the research. Regardless of how you influence business decisions, the outlook can help you understand industry trends, so you can seize new opportunities.
PwC's Deborah Bothun discusses some of the key findings from this year's global entertainment & media outlook 2017-2021 | Duration 3:13
PwC’s global entertainment and media outlook 2017-2021 provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and analysis, for 17 entertainment and media segments, across 54 countries. It’s a powerful online tool that provides deep knowledge and actionable insights about the trends that are shaping the E&M industry.
The data and intuitive online functionality allows you to easily browse, compare and contrast spending, and create charts and graphs. At a click of a button, you can compare digital and non-digital spend data across segments and countries. Plus, the product includes additional analysis and commentary on spend data at a global, regional, and country level, which can be downloaded to a PDF. Plus, the Outlook now offers dashboards for faster analysis and visualisations including heat maps, GDP and E&M growth comparisons, and top 10 country ranking.
The data and intuitive online functionality allows you to easily browse, compare and contrast spending, and create charts and graphs. You can compare digital and non-digital spend data across segments and countries. Also the product includes additional analysis and commentary on spend data at a global, regional, and country level.
Understanding where consumers and advertisers are spending in the entertainment and media industry can help you understand industry trends and can inform key business decisions. The outlook provides five-year forecast and five-year historic consumer and advertiser spending data across 54 countries.
Whether you are looking to access the full data and commentary for 17 industry segments or prefer to subscribe to individual segments, there are a variety of subscription options and pricing available. Our twelve-month individual and corporate-wide subscriptions give you access to data and commentary for 54 countries.
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Global Entertainment & Media Marketing Leader
Tel: +44 (0) 20 780 49783
Global TICE Public Relations
Tel: +1 (857) 248 1323
Global Entertainment & Media Leader, PwC US
Tel: +1 (213) 217 3302