Industry presence

PwC Entertainment & Media practice is committed to operating at the heart of our clients' markets, across segments and geographies. Our close affiliation to some of the world's most prestigious industry events gives our partners and directors the opportunity to share thinking around the opportunities and challenges facing entertainment and media companies worldwide. Below are a few highlights from upcoming and recent events.

Cannes Lions 2016

PwC is thrilled to return to Cannes this year for the Cannes Lions International Festival of Creativity (18–25 June). The festival promises an eight-day programme of creative inspiration, celebration, education and networking. As in prior years, The Cannes Lions Awards will be independently audited by PwC.

Additionally attendees can come hear highlights of our latest research. We plan to host sessions on our floating office, focusing on themes such as measurement, advances within the technology sector, and the future of advertising. Also Deborah Bothun, Global entertainment and media leader, will be introducing some of PwC’s new data and key insights from the 2016-2020 Global entertainment and media outlook, which will launch on 8 June.

For more information on Cannes Lions visit

Mobile World Congress 2016

With more than 80 PwC participants from more than 24 territories, this year represented PwC’s largest presence to date at Mobile World Congress (MWC) in Barcelona, which focuses on the continued evolution of the mobile industry. Conversations involved how to drive growth, what devices and services will be needed to satisfy customers in the future, how to partner more effectively across the mobile ecosystem, and where to find cost savings amidst growing price pressure and competition.

Tom De Groeve, Leader Strategy& Advisory, Media & Entertainment Europe, chaired the extremely popular day-long MMIX Summit, which focused on the impact that film, TV & broadcast, social video, music, media and gaming have on the global mobile sector. Tom also moderated the “Mobile First: The Future of TV & Film” session, which explored shifting TV habits, the growth of multi-screen gaming, the explosion in video consumption, and ultimately how brands can get ahead of the curve.

CASBAA Convention 2015

Marcel Fenez, Senior advisor to PwC, once again opened the prestigious annual CASBAA Convention, which took place in Hong Kong from October 26th - 28th 2015. In Marcel's capacity as CASBAA Chairman, he was be joined by senior decision-making executives in the TV broadcasting sector from across Asia and around the world. This flagship event engages platforms, content providers, regulators, ad agencies, and satellite and technology services through compelling keynotes and select panels.

Marcel was in conversation with Tom Mockridge, CEO, Virgin Media, on Tuesday 27 October from 09.45-10.15 and was on stage for the China Keynote in conversation with Li Ruigang, Chairman, China Media Capital from 11.30-12.00 on Tuesday 27 October.

For full programme details, please visit


Deborah Bothun, Global leader of entertainment and media, was in attendance at MIPCOM this year which took place between 5-8 October in Cannes, France. The MIPCOM organisers did a fantastic job organising the event despite the horrific weather conditions and we want to thank them for this.

Deborah was joined by several PwC colleagues, including Christopher Vollmer, Global Managing Director of Strategy&’s Digital Services and leader of Strategy&'s Global Media and Entertainment Practice, PwC and Marcel Fenez, Senior adviser to the firm.

Christopher Vollmer was on stage in the Esterel Auditorium from 09.00-09.15 on Monday 5 October and presented a ' View from Over-the Top' which included the latest findings from the Global entertainment and media outlook 2015-2019. He provided insight into the new and rapidly changing OTT landscape focusing on What are the main challenges? Where are the risks and opportunities? What’s coming next?

Marcel Fenez led an OTT & Global TV Channel Strategies Summit Workshop from 09.30-12.30 on Wednesday 7 October. This workshop included a keynote by Eric Berger, EVP Digital Networks, Sony Pictures Television and GM, Crackle, interactive roundtable discussions about the ever changing landscape of the industry and a panel discussion, moderated by Marcel Fenez with speakers including; John Penney, Chief Strategy Officer, Starz , Tom Ryan, CEO, Pluto TV, Hans Van Rijn, VP, Digital Media & Business Development, Discovery Networks International and Filmon Zerai, Chief Distribution and Strategy Officer, Maxdome.

Cannes Lions 2015: Cannes Lions Awards independently audited by PwC

The 2015 Cannes Lions International Advertising Festival took place between 21 June- 27 June, bringing together the world's advertising agencies, media companies and advertisers to discuss and debate the future of the advertising industry. The festival recognised the industry's most creative talent with PwC independently auditing the Cannes Lions awards process.

We had several PwC colleagues attending the Cannes Lions Advertising Festival and we learned a lot during our time there. It was clear from discussions that companies creating engagement trump creating content for a specific platform; brands should curate experiences for people, not devices. There was also talk around data and it's role in shifting the creative narrative. Data and creativity no longer need to be mutually exclusive, however brands must realise that consumer intuition is as equally as powerful a tool.

For more information on Cannes Lions visit

Vicki Huff on panel to discuss "Women in Tech and Media" at MIP TV

Vicki Huff, PwC's Global Leader for the Technology, Communications, Entertainment and Media Practice, spoke at the MIPTV "Women in Tech & Media Breakfast" which took place on 15 April 2015 in Cannes, France.

The panel discussion focussed on women in the competitive world of Technology and Media, and covered important issues including what role female millennials can play in the future of the Tech and Media industry, how Tech and Media companies can lead the way in dissolving gender barriers and how social media provides female millennials with an opportunity to address gender equality issues out in the open.

Panel moderator and President of FanTrust Entertainment Strategies of Canada, Catherine Warren started the discussion by revealing that: 'Companies with more women on the board are widely known to outperform counterparts in Fortune 500 companies: They have better returns on equity, sales, and invested capital.'

Panelist Orla Noonan, the Managing Director of Groupe AB in France expressed that 'We're living through this amazing transformation of an industry that has knockout effects on all other industries. In this industry, 27% of employees are women.'

Panelist Marci Weisler, Founder of SWSI in the USA, gave an example of a recent attempt to draw more women into the higher ranking positions at Tech and Media companies via a reality TV show where the goal wasn't to get investment from the judges, but rather to learn and grow a businesses (that had the option to be crowd-funded). This led Marci to discuss 'The growing significance of crowd funding in the disruption of whole industries and business models' which is 'utterly changing the pace of who gets to compete in the larger marketplace.'

PwC's Vicki Huff contributed that '(in a recent Millennial paper), women were more creative about thinking up different types of social networks than men' and that 'networks are the way of the future' concluding that 'it's crucial to empower women: that's the opportunity.'

Panelist Sarah Wood, Co-founder and COO of Unruly in the UK, echoed Vicki's point and felt that 'social media has changed a lot'  and observed that 'across social media so many young women are standing up.'

To view the article summarising the event on the MIP TV blog, please click here.

Overseeing the accuracy of the Oscars® Balloting Process

PwC have overseen the Oscars® balloting process on behalf of the Academy of Motion Picture Arts and Sciences (the Academy) for 80 years. PwC will continue the traditional role of overseeing the tabulation of the voting, maintaining sole custody of all votes and tabulations, and remaining responsible for the confidentiality of the results.

For further details and behind-the-scenes stories please visit