Exploring profitable growth in new markets

Across the world the expanding middle class in fast growth countries are not only exhibiting rising disposable income, but also a readiness to pay for new and more compelling content experiences. They are also becoming increasingly ‘connected’ and mobile, and are not weighed down by legacy attributes that are helping to position them as the principal driver of growth in entertainment and media spending worldwide over the next decade and beyond.

Challenge and opportunity

All entertainment and media businesses will increasingly engage with a new and more diverse global customer base, with different needs and expectations. But the businesses that achieve profitable growth will be those with the speed, flexibility and insight to engage and monetise an ever more diverse global base of connected consumers.

How PwC can help

We know from experience that market entry challenges for entertainment and media companies differ widely according to the country in question. We combine our local understanding and international experience to help you position your business for growth in the fastest growing economies in the world, whether it is growth through acquisition, organically, or through new products and services.

We can help you with:

  • Regulatory compliance
  • Risk management
  • International tax structuring and transfer pricing
  • HR and expatriate services
  • Capital markets
  • Due diligence and M&A
  • Data privacy and protection

Contact us today to learn more.