Today’s consumers expect to access content whenever, however and wherever they want it across multiple screens and often while consuming multiple pieces of content simultaneously. The race to understand these new consumers, meet their needs and monetise their evolving demands and behaviours is on.
The key to unlocking incremental revenue is achieving customer ‘relevancy’. Entertainment and media companies should be looking to engage and capture the interest, imagination and spending of a specific individual at a specific time in a specific place and context, by delivering the message, offer or content that is most relevant to them at that very moment.
We can help you to:
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