IFRIC 13: Customer loyalty programmes

The issuance by the International Financial Reporting Interpretations Committee (IFRIC) of IFRIC 13, Customer Loyalty Programmes, has implications for telecom operators. This publication considers the accounting and the practical implications that arise from the guidance in IFRIC 13.

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Making sense of a complex world: IFRIC 13: Customer loyalty programmes

For many operators, the focus has moved from acquiring new customers to maintaining market share and encouraging the customer base to increase usage. One manifestation is the proliferation of customer incentive and customer loyalty programmes.