While automotive companies develop products and technology to meet consumer demands in an ever changing market, co-creation methods can provide outlets to engage customers, dealers, employees and suppliers. Social media avenues are taking collaboration to the next level, allowing companies to join forces and virtually interact with all of their stakeholders. From product design, development of new vehicle sales, brand promotion, and collaboration with dealers, co-creation fosters true multi-directional collaboration among customers, suppliers, dealers, service and support organizations, and internally among employees. Those companies who adopt this method will be able to enhance their products and gain a competitive advantage within the marketplace.
The report reviews various co-creation opportunities and trends throughout the market, including:
The report “Looking forward: Driving co-creation in the auto industry” is only an introduction of our insights and observations. We can help our clients give stakeholders more active and direct reasonability in planning, innovation, operations, and delivery. PwC’s Management Consulting group can work with your organization to explore how co-creation can propel your business to the next level in various ways: