Companies often focus on retaining star performers or leadership talent, overlooking pivotal roles – jobs that have an outsized ability to create (or destroy) the value customers expect.
Focusing on engaging pivotal roles, not just key people, can help improve retention, while also improving company performance.
It’s important to understand what people in pivotal roles want from their work, and to find creative ways to motivate them. For some, non-financial incentives can work better than more money.
In this report we explore how organisations are identifying and engaging their pivotal people and make some suggestions to help proactive organisations stay ahead.