Working towards wellness: Practicable steps for CEOs

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Promoting healthy behaviors in order to reduce the incidence and burden of chronic illness has historically been viewed as the responsibility of governments and non-governmental organizations (NGOs). Increasingly, companies are seeing themselves as key partners in this activity that directly benefits employees and enhances business profitability.

This paper draws out lessons learned from the health promotion activities undertaken by BT, a multinational communications company. Programs that focus on small lifestyle changes require only a small investment but can reap substantial returns. Leadership has proven critical to the success of such programs.