Patients are highly price sensitive. 49% cite cost as the biggest barrier to greater use of mHealth.
Technology itself isn’t the solution. Companies must help payers or providers directly.
New technology entrants should work with care providers to create relevant mHealth services.
Disruption in healthcare needs "multi-sector, long-term partnerships and critical mass".
This means data and service integration, with patients at the core.
So who will pay? The long-term view for mHealth is that healthcare payers will take accountability. With economic pressure mounting, payers, providers and patients are aligning.
PwC lays down six principles needed for mHealth to succeed.Read more