How is mobility driving business for pharmaceutical companies?

mHealth Insights

27 November 2012
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New business models for pharma and medical device companies

 

In this article

With the increasing influence of mobility through wireless devices and cellular phones, more pharmaceutical (pharma) and medical device companies are using the technology to realise business goals and enhance their relationship with providers and customers.

But to get the most value, companies need a mobile strategy that addresses user engagement, the convergence of data, security and other considerations.

Read on to discover what elements are necessary for an effective mHealth framework and how pharma and medical device companies are using mHealth to engage both internal and external stakeholders.