Mind-set & Expectations: Organisations need to approach growth in a different way from how they succeeded in the Developed Markets
Acquiring sustainable profits in the Growth Markets is not an easy task and most companies face a variety of challenges. Key to navigating these challenges is acknowledging that success in these new complex markets requires an alternative approach from what worked in developed markets.
- Am I looking to attract a different type of consumer in the developed markets?
- Will I need to develop different processes to operate profitably?
- What type of organisational mix will make my business successful in a Growth Market?
- What are the political and economic risks that I need to evaluate?