Consumers are evolving, both geographically and demographically. Companies today must chase a faster-moving target — one that is both more diverse and more demanding than ever — and fight off increased competition. CEOs are well aware of this. More than half (52%) said they are concerned about shifts in consumer spending and behaviour, while 46% are worried about new market entrants.
When it comes to consumer markets, one size most definitely does not fit all. Even among economic subsectors (e.g., “BRICs,” emerging markets, developed markets) there are significant differences in growth speed, competition and market dynamics. Each market presents its own challenges and opportunities which must be navigated.
Are you drawing the most innovation from your technology?
While four out of five CEOs surveyed ranked technological advances as one of the top three drivers that will transform their business, only a quarter (27%) said they had actually completed or initiated an innovation-focussed change programme.
What’s behind the disconnect?
Are you ready for tomorrow’s workforce?
It’s harder than ever for CEOs to find and keep the right people in the right place at the right time. The war for talent remains both a challenge and a source of continuing uncertainty, with 63% of CEOs telling us they are concerned about the availability of key skills. Yet, 61% haven’t yet acted on their plans for change.
How will you face the looming demographic talent crisis?
Are you winning — and keeping — your many consumers’ trust?
When it comes to consumer markets, one size most definitely does not fit all. Every market presents its own challenges and opportunities, which must be navigated carefully. What’s more, consumers today demand and share much more information about corporate activities than before — and reputational risk is higher than ever.