Explore our library of thought-provoking insights—written by thought leaders at PwC and in academia, and organised around breaking themes—on one of today’s most critical strategic issues.
Social listening: How market sensing trumps market research
Customers don’t always tell you what they really think. And they might not even know what they need from you. But they are sure to voice their opinions on social media. In a competitive landscape that’s increasingly being shaped by social media, you ignore valuable consumer data at your peril.
The changing consumer: An ever-more elusive target
A company’s existence depends on them: but how deeply do CEOs understand the shifting priorities and perceptions of their customers, across cultures and geographies?
The promise, peril and real payback of Big Data
Companies are grappling with the multitude of privacy regulations, self-regulation policies, and consumer expectations placed on them to protect consumer data privacy. Mishandling your consumers’ personal data risks damaging your reputation as well as your bottom line. No wonder companies are uncertain about where the Big Data opportunities and risks lie. The solution is to view the issue strategically — not just through just a compliance lens but also through a lens of opportunity and trust.
Are you ready for tomorrow’s workforce?
It’s harder than ever for CEOs to find and keep the right people in the right place at the right time. Yet only 6 in 10 have taken tangible steps in the war for tomorrow’s talent.
Social listening means learning how to listen, and determining what to listen for. How do resilient companies use sophisticated data analytics techniques generate meaningful insights and effective strategies.