The global television subscription and license fee market will increase to $290.6 billion in 2016, a compound annual growth rate of 6.2 percent. Approaching saturation and competition for over-the-top services in North America, and competition from free digital terrestrial television (DTT) in EMEA, will limit subscription spending growth in those regions. Continued expansion in the subscription household universe in Asia Pacific and Latin America will drive subscription spending in those regions.
High-definition, video-on-demand, TV Everywhere and DVR services are driving subscriber retention and acquisition, along with broadband enhancements. Smartphone and tablet penetration growth and fourth-generation (4G) rollouts will expand mobile TV, though usage will be largely advertiser supported or included in TV Everywhere packages and funded by TV subscription providers to help them retain subscribers.
Colombia was the leading Latin American market for TV subscription and license fee spending in 2011, followed by Brazil and Mexico. We expect Brazil to be the fastest-growing market in the region during the next five years, with a projected compound annual increase of 14.4 percent which will see Brazil pass Colombia in 2012.
Forecasts for consumer/end-user spending and penetration in the TV subscriptions and license fees segment across 48 countries cover (where available):
|North America||EMEA||Asia Pacific||Latin America|
|Central and Eastern Europe
Middle East/North Africa †
|†Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates|