Exciting times ahead for mobile advertising: the EI2 route to success - Engagement, Identity, Insight

Exciting times ahead for mobile advertising: the EI2
route to success - Engagement, Identity, Insight


Mobile advertising: the 15-second download

  • Consumption of entertainment and information is shifting from print media and large, static screens to hand-held ‘second screen’ devices such as smartphones and tablets – and advertising spend is following suit.
  • Mobile advertising offers the prospect of a step-change in the personal relevance, timing and location of advertising messages, as well as in the measurability of outcomes – provided consumer concerns over the privacy of their personal data can be addressed.
  • The winners in the mobile advertising market of the future will be those players who succeed in combining Engagement, Identity and Insight – an approach we’ve termed EI2.
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