The second edition of "CEO Perspectives in FPP" from PwC summarises the thoughts of 26 CEOs from the forest, paper & non-paper packaging sectors around the world on key issues facing the industry. The thoughts of CEOs of companies based in North America; South America; the Middle East, Europe & Africa (EMEA); and Asia, are drawn from face-to-face and telephone interviews by conducted by GRPs and members of the core Global FPP team between August and December 2007. The combined sales revenue of the companies interviewed was over US$120bn. Questions were focused, but not exclusively, on the following topics: cost structure, customers, supply chain and sustainability. The results of the interviews are fascinating once again.