The outlook for the global sports market to 2013

The digital revolution is here and impacting the global sports market.  New technologies are accelerating the shifts in business models causing a blurring of historically separate revenue streams.  This is creating new challenges for sponsors and broadcasters as they seek to maximise value in a multi-platform world.  And these sweeping changes are forcing sports brands to face new challenges in growing and monetising their global supporter bases.

The global sports market is achieving a gradual but robust recovery from the impact of the 2008-2009 economic slowdown.  Over the four-year forecast period from 2009-2013 we estimate that total worldwide revenues will record modest overall growth as the industry rebounds from the decline, looking in detail at four key market components:

  • Sponsorship - smaller brands face an uphill battle
  • Gate revenues - striking the right balance between price and attendance
  • Media rights - facing up to a multi-platform world
  • Merchandising - shifts in consumer confidence are exposed