Publications
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| Multi-channel consumer survey: Customers take control With more than 80% of all respondents researching online before they buy electronics, computers, books, movies and music, the 'Multi-channel consumer survey: Customers take control' reveals a world now rife with online "experts" who are using online as a platform to shop across all product categories. |
| Changing the game: outlook for the global sports market to 2015 The second edition of our outlook for the sports industry provides global and regional revenue forecasts over the next five years in four key segments: gate revenues, sports sponsorship, media rights and merchandising. We predict that global sports revenues will grow to US$145.3 billion over the period 2010 - 2015, at an annual compound growth rate of 3.7 percent. Drivers include a rebound in TV advertising, the ongoing migration of sports to pay-TV and the return of financial services and automotive companies to sponsorship. |
| The consumer-led mobile smartphone transformation For today’s smartphone consumers, mobility isn’t just about making calls or checking email on the go—it’s a lifestyle. Since the launch of Apple’s iPhone in 2007, smartphones have transformed the way consumers connect with businesses and each other. This report looks at how consumer preferences and behaviours will continue to evolve around popular smartphone-based activities and the impact it will have on businesses. |
| Global Gaming Outlook: the casino and online gaming market to 2015 The second annual edition of the Global Gaming Outlook looks at trends in both the casino and online gaming industries, with full five year historical and forecast revenue data by territory for bricks-and-mortar casinos, and an in-depth exploration of the prospects and challenges for the online gaming market across the world's regions. |
| Swiss Entertainment and Media Outlook: 2011-2015 Along with five year forecasts on twelve industry segments, and interviews with Swiss leaders of E&M companies, governmental organisations and industry associations, the Swiss Outlook points towards a Swiss economy which, post-financial crisis, bounced back to growth in 2010 with GDP growing at a convincing 2.8 per cent. |
| Entertainment & Media Outlook in Italy: 2011-2015 Along with five year forecasts on twelve industry segments, the 2011 edition points towards a media industry which rebounded during 2010, as the market started to recover from the global financial crisis. However, the positive economic trend shown during 2010 and the first months of 2011, has not continued. Digital experiences will become the main driver of E&M market growth within the next five years. |
| Making sense of a complex world: Accounting for joint ventures – issues for media companies This new paper explores some of the accounting complexities related to joint ventures which can arise for media companies both under existing IFRS and in the future. This paper forms part of a future series of technical publications designed to help you understand the impact international accounting standards will have on their industry. |
| South African entertainment and media outlook 2011-2015 Along with five year forecasts on 13 industry segments, including a brand new chapter on Gaming, the 2011 edition focuses on the acceleration in the migration to digital. This is a key trend which is increasingly being felt in South Africa, due to the increasing availability and affordability of broadband and mobile infrastructure. The Outlook shows, through its in-depth 5-year forecasts, that over the next five years, the demand for digital experiences will grow and become the norm across all 13 sectors of the E&M market. |
| Entertainment & Media Outlook for the Netherlands: 2011-2015 Along with five year forecasts on eleven industry segments, the 2011 edition focuses on the emergence of a golden age for empowered consumers, driven by the profound move to digital, which has created a ‘new normal’ for the entertainment and media industry. The Outlook shows, through its in-depth 5-year forecasts, that the next five years will see the influence of digital technologies progress across the industry. |
| Australian Entertainment and Media Outlook 2011 Along with five year forecasts on eleven industry segments, and a new spotlight on the New Zealand market, the 2011 edition focuses on 'Partnerships', exploring through in-depth interviews with leading industry figures the importance of collaborating with others as a major factor critical to success in the new digital age. |
| India Entertainment and Media Outlook 2011 2010 saw India record one of the highest E&M growth rates in the world, at 11.2% in 2010. Yet, the industry still grew a little slower than expected, driven in large by the downturn in the film segment. This report details the key trends and current challenges facing the Indian E&M market across nine major E&M segments, and presents PwC's viewpoint on the outlook for this dynamic market from 2011-2015. |
| Global entertainment and media outlook: 2011-2015 The twelfth annual edition of PwC's comprehensive, flagship online source of five-year forecasts and analysis for consumer/end-user and advertising spending across 13 segments and 48 countries. As we move into the golden age of the empowered consumer, the demand for digital experiences is increasing and becoming the norm. Advertisers are responding by seeking ever-greater involvement with the consumer’s media and entertainment experience. |
| Game on: Mega-event infrastructure opportunities Mega sporting events such as the Olympics or football World Cup can have a long-lasting impact on entire regions as a result of the infrastructure work around the events. This paper looks at the infrastructure legacy left by such events and how this can have a ripple effect on the development of a region for decades to come. |
| Engage customers through social media Social media has grown rapidly over the last decade and it's made a huge change to the way consumers choose goods and services. This new report explains social media and outlines how it differs from traditional communication media. It uses examples of successful social media strategies to help businesses explore the value they can create by growing in this burgeoning market. |
| How consumers are changing the way they watch, rent and buy movies When it comes to viewing movie content, today's digitally connected environment is driving profound changes in the way consumers rent, purchase and watch films. As film companies consider new ways to reach consumers in the digital age, models based on price and convenience may be the most attractive to consumers. This report provides key findings from a consumer survey conducted by PricewaterhouseCoopers on consumer behaviours in such a rapidly changing media landscape. |
| Discovering behaviours and attitudes relating to pirating content Today's consumers can access an astonishing variety of movies, videos, and television shows — on multiple platforms — faster than ever before. With so much content at their fingertips, find out what compels some consumers to commit online piracy by either downloading or streaming content illegally, and the implications of this for entertainment and media businesses. |
| Measuring the effectiveness of online advertising In a constantly changing environment where new online resources, formats and uses are being developed, measuring the effectiveness of online advertising is a complex matter. This study identifies the different ways of measuring the effectiveness of online advertising. |
| 3D Here and now...a goose that lays a golden egg? With the worldwide success of certain blockbuster 3D movies and the standardization of 3D technology, substantial progress has been made in the 3D arena. This paper provides an overview of the 3D international landscape, key evolutions in the market over the last year and developments forecasted for the future. |
| eBooks - Turning the page: The future of eBooks This new study examines trends and developments in the eBooks and eReaders market in the United States, United Kingdom, the Netherlands, and Germany, and discusses major challenges and key questions for the publishing industry worldwide. It also identifies market opportunities and developments for eBooks and eReaders, and makes recommendations for publishers, traditional retailers, online retailers, and intermediaries. |
| IFRS: The overhaul of IFRS lease accounting This report contains a detailed summary of the key provisions of the Exposure Draft stage of an ambitious IASB and FASB joint proposal that would radically transform lease accounting from the existing model which has existed for over 30 years. These changes would impact almost every company but are especially relevant to those that are significant users of real estate, including companies in the Entertainment & Media and Hospitality & Leisure sectors. |
| The future media organisation: Phoenix from the flames Under intense pressure to secure long term revenue streams, media companies need to find ways to monetise their content in the digital world fast. Having focussed on cost reduction strategies to survive the recession, many companies find themselves with operating models that do not allow them to take advantage of changes in the industry. This paper explores the potential operating models that media companies can adopt to ensure they remain agile, strong and competitive, ready to take advantage of changing consumer demands. |
| B2B Publishing - From paper to platform: Transforming the B2B publishing business model This report examines the challenging outlook for B2B publishing from the perspective of information users (business professionals), advertisers, and publishers in five key territories (US, UK, Netherlands, France and Germany), setting out the three main challenges for publishers and PwC's view of the way forward in seizing the digital opportunity. |
| Strategic Partnerships - the real deal? In the current environment, strategic partnerships are considered more important than ever and yet a large proportion of them fail. This paper identifies the most common issues and pitfalls in the TMT sector (which are also applicable across other industries), setting out a framework for structuring partnerships and 10 questions to help you make your strategic partnership successful. |
| Filmed Entertainment - EMC perspectives: Revenue recognition matters unique to the motion picture industry Revenue recognition is becoming increasingly complex for the film industry. Are financial executives fully prepared to navigate revenue recognition challenges, and are they making the right judgment calls for their business? Ultimately, those adept at navigating the rules will be key in the development of contractual agreements to ensure that operational and financial objectives are met. Newspaper Publishing - Moving into multiple business models: Outlook for newspaper publishing in the digital age This study examines the outlook for newspaper publishers, advertisers and media buyers, as they adapt to the digital revolution and deal with a global economic slowdown. IAB internet advertising revenue report Conducted by PwC and sponsored by the IAB, this report is considered the most accurate measurement of Internet/online advertising revenues in the US. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services,e-mail providers, as well as other companies selling online advertising. Magazine Publishing - Outlook in the digital age The global publishing industry is going through a period of turmoil, as broadband penetration rises and new devices for delivering digital content arrive on the scene. Consumers are increasingly switching from traditional print media to digital media, although the manner in which they are making the transition varies with age, gender and nationality. In this study, we have examined the outlook for consumer magazine publishers and media buyers, as they adapt to the digital revolution. |
