Publications


PwC's 5th Annual Digital IQ Survey
PwC’s Digital IQ Survey, now in its fifth year, is an annual assessment of how well companies understand the value of technology and weave information technology into the fabric of their organization, with over 1,100 respondents from 12 countries across North America, Europe, and Asia Pacific and numerous industry sectors. A strong Digital IQ entails more than adopting the latest tools or having a large IT budget; it is about integrating "digital conversations" into every aspect of the business.

 
2013 Deal Insights for Entertainment, Media and Communications industries
With the announcement of several billion-dollar deals in the first quarter of 2013, high-profile transactions in the Entertainment, Media & Communications (EMC) industry continue to develop. Across companies of all sizes and various EMC sub-sectors we see fundamental changes occurring. In this report we identify 5 key themes we believe will drive M&A activity.

 
Opening the mobile wallet
Imagine running errands with nothing but your smartphone. Stop for a coffee, and pay with your phone. At the pharmacy, your prescription plan appears on your screen for the pharmacist to scan. While grocery shopping, coupons pop up for products you like and use. At the bookstore, you flash your membership card simply by holding up your phone. This report summarizes key findings from an online survey and follow-up focus groups, exploring the topic of the “mobile wallet” at a time when the media and technology landscape is rapidly changing.

 
Mobile Technology Index
This report discusses how thinner, lighter, larger and sturdier displays with higher resolution, improved touch sensitivity and more power efficiency will enable mobile innovation over the next few years.

 
Entertainment and Media Outlook in Switzerland: 2012-2016
The third annual edition of the Entertainment and Media Outlook in Switzerland: 2012-2016 provides insight into what is driving growth in the entertainment and media industry in Switzerland. It examines the detail behind Switzerland's projected growth of 2.3% CAGR to 2016 across 11 industry segments.

 
India Entertainment and Media Outlook 2012
Jointly published with the Confederation of Indian Industry for the first time, the annual India Entertainment and Media Outlook examines the detail behind India's projected growth of 17% CAGR to 2016 across nine key industry segments.

 
Why Entertainment and Media companies should reassess asset valuation in the Digital Age
PwC believes that the traditional methods employed to value intangible E&M assets — while still valid — may ultimately need to evolve in the interest of improved reporting. This new publication, Why Entertainment and Media companies should reassess asset valuation in the Digital Age, discusses some timely valuation issues for E&M companies

 
Entertainment and Media Outlook in Italy: 2012-2016
This annual online publication contains five year historical data and five year forecasts for advertising and consumer spending in twelve industry segments, examining the Italian entertainment and media market in depth. Subscribe to find out which segment has driven the industry's largest growth overall since 2007, and where we expect growth to come from to 2016.

 
Entertainment and Media Outlook for the Netherlands: 2012-2016
Along with analysis and five year historical data and forecasts for advertising and consumer spending across eleven industry segments in the Netherlands, this year's annual online publication focuses on the reshaping of entertainment and media companies in an era where digital has become the new normal.

 
South African entertainment and media outlook : 2012-2016
With 5 year forecasts on 12 industry segments, this year's edition points towards a South African media industry which experienced a growth in advertising spending in 2011 as overall economic activity and demand for high-quality content increased. By 2016, digital spending will comprise 32.6% of the total entertainment and media market in South Africa.

 
Why Entertainment and Media companies should reassess asset valuation in the Digital Age
This paper discusses how new trends in mobile and online access are impacting key valuation issues for E&M companies. Issues reviewed include potential approaches to valuing registered users, whether advertiser relationships are still a primary asset and valuing FCC licenses in the Digital Age.

 
New Zealand Entertainment and Media Outlook 2012
The 2012 New Zealand Entertainment and Media Outlook contains five year historical and forecast data and analysis for New Zealand's advertising and consumer spending in seven industry segments, and focuses in how mobility is reshaping the future of the industry.

 
Australian Entertainment and Media Outlook 2012
As well as five year historical and forecast data and analysis for advertising and consumer spending for Australia in eleven industry segments, the 2012 Australian Outlook contains special features this year on 'What's the value', mobile commerce, IPTV and catalogues.

 
Reaching the connected consumer: Best practices in advertising effectiveness
Social media, on-line channels, digitally-empowered consumers: These are just a few of the changes impacting today's large, global consumer products companies' advertising departments. At the same time, global advertisers are consolidating ad budgets, shifting spending to emerging markets and dealing with major macro-economic changes. This paper describes how consumer goods companies can realign business models governing media spending to manage agency relationships react quickly to a changing marketplace, and deliver the highest returns across brands, markets and platforms.

 
The PwC Mobile Innovations Forecast
Where will the disruptions in mobile innovation arise over the next five years? How will they change consumer and employee behaviour? What business opportunities will result? What can companies do to take advantage of these disruptions? How do they fit into broader market trends now driving the technology sector? With the goal of providing business leaders early warnings about coming disruptions and actionable intelligence about new opportunities, PwC introduces its Mobile Innovations Forecast (MIF), a four-part framework for analysing and understanding mobile innovation.

 
Consumer privacy: What are consumers willing to share
Today's consumers are eager for companies to deliver exciting, personalized services -- and for the most part, they are willing to share personal information to get it. The majority of consumers have accepted the fact that companies collect and use their personal information, and are comfortable sharing basic information such as names, addresses, gender, and even home phone numbers. This report provides key findings from a consumer survey conducted by PwC on consumer behaviours in such a rapidly changing media landscape.

 
Making sense of a complex world: Accounting for royalty arrangements – issues for media companies
The fourth paper in PwC’s Media Industry Accounting Group series explores some of the key challenges under IFRS in accounting for royalty arrangements by both licensors and licensees.

 
Global entertainment and media outlook: 2012-2016
Launched June 12th, the thirteenth annual edition of PwC's comprehensive, flagship online source provides five-year forecasts and analysis for consumer/end-user and advertising spending across 13 media segments and 48 countries. Find out more about why PwC believes that the media industry is reaching the 'end of the digital beginning'.

 
Making sense of a complex world: Broadcast television - Acquired programming rights
The third paper in PwC’s Media Industry Accounting Group series explores the critical considerations relating to the recognition, presentation, amortisation and impairment of acquired programming rights for broadcast television.

 
Making sense of a complex world: Accounting for joint ventures - issues for media companies
The first in a series of guides from PwC's Media Industry Accounting Group, this paper explains the treatment of these issues and other items under the current standard IAS31 Interests in joint ventures. We also consider how the treatment might change under IFRS 11 Joint arrangements which is applicable for periods beginning on or after 1 January 2013.

 
Selfsumerization: Transforming the Enterprise
This paper focuses on the emerging developments in “selfsumerization” of the enterprise arising from advances in electronic devices, location awareness, 3D, cloud-mobility symbiosis, high-speed networking and the increasing presence of “Gen Y” in the workforce. Selfsumerization will lead to marked changes in the next two to five years in the way that private and public sector enterprises will balance versatility, risk, productivity and worker and client satisfaction.

 
Storing Entertainment Content in the Cloud
Amid the recent launch of music, photo, and video content services, consumers appear to be more informed about digital lockers, yet consumers still lack a strong understanding of the benefits of digital lockers or the rights that come with ownership. This report includes quantitative findings on consumers' awareness, interest and engagement with digital content storage, including their willingness to pay for it.

 
Future-proofing Media: Understanding the European deals agenda
Despite a challenging economic backdrop there were more European entertainment and media mergers and acquisitions in 2011 than 2010, particularly in the mid market. Click here to identify the four key trends that were driving this deal activity in 2011.

 
US: Entertainment and Media Deal Insights
Despite persistent financing pressures, 2011 saw steady deal flow for the US entertainment and media (E&M) sector as companies and private equity firms executed on their M&A strategies in an evolving digital marketplace.

 
Delivering results: Key findings among Entertainment and Media CEOs
The ever-changing consumer is seeing CEOs in the E&M sector take a measured view of their industry's outlook, particularly in areas of changing consumer spending and behaviour, strategy execution and availability of talent.

 
Multi-channel consumer survey: Customers take control
With more than 80% of all respondents researching online before they buy electronics, computers, books, movies and music, the 'Multi-channel consumer survey: Customers take control' reveals a world now rife with online "experts" who are using online as a platform to shop across all product categories.

 
Changing the game: outlook for the global sports market to 2015
The second edition of our outlook for the sports industry provides global and regional revenue forecasts over the next five years in four key segments: gate revenues, sports sponsorship, media rights and merchandising. We predict that global sports revenues will grow to US$145.3 billion over the period 2010 - 2015, at an annual compound growth rate of 3.7 percent. Drivers include a rebound in TV advertising, the ongoing migration of sports to pay-TV and the return of financial services and automotive companies to sponsorship.

 
The consumer-led mobile smartphone transformation
For today’s smartphone consumers, mobility isn’t just about making calls or checking email on the go—it’s a lifestyle. Since the launch of Apple’s iPhone in 2007, smartphones have transformed the way consumers connect with businesses and each other. This report looks at how consumer preferences and behaviours will continue to evolve around popular smartphone-based activities and the impact it will have on businesses.

 
Global Gaming Outlook: the casino and online gaming market to 2015
The second annual edition of the Global Gaming Outlook looks at trends in both the casino and online gaming industries, with full five year historical and forecast revenue data by territory for bricks-and-mortar casinos, and an in-depth exploration of the prospects and challenges for the online gaming market across the world's regions.

 
Swiss Entertainment and Media Outlook: 2011-2015
Along with five year forecasts on twelve industry segments, and interviews with Swiss leaders of E&M companies, governmental organisations and industry associations, the Swiss Outlook points towards a Swiss economy which, post-financial crisis, bounced back to growth in 2010 with GDP growing at a convincing 2.8 per cent.

 
India Entertainment and Media Outlook 2011
2010 saw India record one of the highest E&M growth rates in the world, at 11.2% in 2010. Yet, the industry still grew a little slower than expected, driven in large by the downturn in the film segment. This report details the key trends and current challenges facing the Indian E&M market across nine major E&M segments, and presents PwC's viewpoint on the outlook for this dynamic market from 2011-2015.

 
Engage customers through social media
Social media has grown rapidly over the last decade and it's made a huge change to the way consumers choose goods and services. This new report explains social media and outlines how it differs from traditional communication media. It uses examples of successful social media strategies to help businesses explore the value they can create by growing in this burgeoning market.

 
How consumers are changing the way they watch, rent and buy movies
When it comes to viewing movie content, today's digitally connected environment is driving profound changes in the way consumers rent, purchase and watch films. As film companies consider new ways to reach consumers in the digital age, models based on price and convenience may be the most attractive to consumers. This report provides key findings from a consumer survey conducted by PricewaterhouseCoopers on consumer behaviours in such a rapidly changing media landscape.

 
Discovering behaviours and attitudes relating to pirating content
Today's consumers can access an astonishing variety of movies, videos, and television shows — on multiple platforms — faster than ever before. With so much content at their fingertips, find out what compels some consumers to commit online piracy by either downloading or streaming content illegally, and the implications of this for entertainment and media businesses.

 

IAB internet advertising revenue report
Conducted by PwC and sponsored by the IAB, this report is considered the most accurate measurement of Internet/online advertising revenues in the US. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services,e-mail providers, as well as other companies selling online advertising.