German Entertainment & Media
Outlook 2009-2013

Order German Entertainment & Media Outlook 2009-2013

The seventh annual edition of the German Outlook covers the forecast period to 2013, drawing upon PricewaterhouseCooper's Global Entertainment & Media Outlook 2009-2013, data from national and international sources, PricewaterhouseCoopers' German E&M subject matter experts, and a number of top executives from the German E&M sector. The report is designed to be a practical source for all entertainment and media companies active, or seeking to become active, in Germany

The economic crisis has had a clear impact on the German E&M market, and the recovery is not forecast to appear before 2010. Key themes include the migration of advertising to the Internet, as spend across all segments continues its transition to digital, and consumers' willingness to pay for more innovative and attractive services.

The forecast focuses on trends and industry drivers for these 10 industry segments:

• Book publishing
• Television
• Film
• Radio
• Internet
• Music
• Video games
• Magazines
• Newspapers
• Out-of-home advertising