Eyes wide open: 3D tipping points loom

New generation 3D is big news: established markets for video gaming and animated films demonstrate a public appetite for 3D entertainment. And audiences are willing to pay significant premiums for 3D, driving new growth in the filmed entertainment market.

But can 3D become the new entertainment norm?

To find out, PwC conducted a survey on 3D entertainment, interviewing more than 90 players throughout the world in different segments of the video entertainment industry. Participants included rights owners, movie studios, video-game studios, independent television production companies, broadcasters, Pay-TV operators, network operators, theatre exhibitors, technical equipment providers, consumer equipment manufacturers, industry associations and start-ups.