Industry presence

Working with the ABC to develop the Business Media Total Audience Certificate

PwC, the Audit Bureau of Circulation (ABC) and other media industry representatives have developed a groundbreaking new industry standard for measuring audiences: the Business Media Total Audience Certificate.

The certificate allows companies to measure and report audience size and profile across multiple media platforms including print, website, tablet and smartphone and it will help business-to-business (B2B) publishers demonstrate the size and quality of their readership to their advertisers.

For further information and a short video please visit www.pwc.co.uk/proveit.

Overseeing the accuracy of the Oscars® Balloting Process

PwC have overseen the Oscars® balloting process on behalf of the Academy of Motion Picture Arts and Sciences (the Academy) for 79 years; continuing its traditional role of overseeing all aspects of the voting process: ensuring the integrity and validity of the balloting process, maintaining sole custody of all votes and tabulations, and remaining responsible for the confidentiality of the results.

For further details and behind-the-scenes stories please visit http://www.pwc.com/balloting.

CASBAA Convention 2012

Marcel Fenez, Global Leader of Entertainment and Media, will open the prestigious annual CASBAA Convention, which takes place in Hong Kong from October 29th-November 1st 2012. In Marcel's capacity as CASBAA Chairman, he will be joined by senior decision-making executives in the TV broadcasting sector from across Asia and around the world. This flagship 4-day event engages platforms, content providers, regulators, ad agencies, satellite and technology services through compelling keynotes and select panels. For full programme details, please visit www.casbaaconvention.com

Mipcom 2012

Mipcom, the world's annual television content market, took place in Cannes, France, from 8 - 11 October, with broadcasters and content producers from countries across the globe meeting to do business and debate the future shape of their industries. This year, Marcel Fenez, Global Leader Entertainment & Media, gave a keynote speech on PwC's view of the global media marketplace over the next five years, as set out in our flagship Global Entertainment & Media Outlook publication.

PwC Canada’s Entertainment & Media leader, Tracey Jennings, also moderated a discussion with keynote speaker Pierre Karl Péladeau, President and CEO, Quebecor Inc., Quebecor Media Inc. & Sun Media Corporation.

Marcel Fenez interviews Andrea Wong

Marcel Fenez interviews Bruce Rosenblum

Tracey Jennings facilitates discussion with Pierre Karl Péladeau

Cannes Lions 2012

The 2012 Cannes Lions International Advertising Festival took place from June 17th-23rd, bringing together the world's advertising agencies, media companies and advertisers to discuss and debate the future of the advertising industry. This year saw PwC host an exclusive, invitation-only session on the 'Business of Advertising' focussing on bringing operational and advertising effectiveness together to drive step changes in revenue growth, and led by partner Richard Sykes and director Sam Tomlinson.

In addition, Marcel Fenez, Global Leader, Entertainment & Media, and Matt Hobbs, director, hosted a Cannes Lions Forum session on the interaction between technology and media, based around findings in the just-launched Global Entertainment and Media Outlook 2012-2016.

Watch Marcel's Cannes Lions video interview here.

For full details about Cannes Lions, please visit www.canneslions.com.