Industry presence

PwC Entertainment & Media practice is committed to operating at the heart of our clients' markets, across segments and geographies. Our close affiliation to some of the world's most prestigious industry events gives our partners and directors the opportunity to share thinking around the opportunities and challenges facing entertainment and media companies worldwide. Below are a few highlights from upcoming and recent events.

CASBAA Convention 2011

Marcel Fenez, Global Leader of Entertainment and Media, once again spoke at the prestigious annual CASBAA Convention, which took place in Hong Kong from October 31st-November 3rd 2011. In Marcel's capacity as CASBAA Chairman, he was joined by senior decision-making executives in the TV broadcasting sector from across Asia and around the world. This flagship 4-day event engaged the platforms, content providers, regulators, ad agencies, satellite and technology services through compelling keynotes and select panels. For full programme details, please visit www.casbaaconvention.com

Mipcom 2011

Mipcom, the world's annual television content market, took place in Cannes, France, from 3 - 6 October. The event saw broadcasters and content producers from countries across the globe meet to do business and debate the future shape of their industries. This year, Marcel Fenez, Global Leader, Entertainment & Media, gave a keynote speech on PwC's view of the global media marketplace over the next five years, as set out in our flagship Global Entertainment & Media Outlook publication. This was followed by a keynote from Robert Bakish, CEO of Viacom, whom Marcel interviewed on-stage in what was an upbeat and probing discussion. As part of Mipcom's focus on Russia this year, Natalia Yakovleva, E&M Leader, Russia, also presented on stage, alongside major representatives from the Russian production, broadcasting and advertising business.

Partner David Lancefield hosted, during the week, an exclusive, invitation-only Strategy Forum, which brought together around 60 senior executives from the world's broadcasting and content arena to debate ‘The future of media – are you up for the leadership challenge?'
 

Marcel Fenez at the Paley Center for Media's International Council, New York

Paley Center for Media International Council 2011

PwC is proud of its longstanding association with the Paley Center for Media, and Marcel Fenez, Global Leader, Entertainment & Media was on stage at the recent annual international council gathering, which took place in Los Angeles, on 14th-16th September. The world's top innovators gathered to discuss the emergence of new models and markets as technology transforms the media landscape, bringing together leaders and innovators in media and technology from established media enterprises and emerging markets

Cannes Lions 2011

The 2011 Cannes Lions International Advertising Festival, which took place from June 19th-25th, brought together the largest advertising agencies, media companies and advertisers to discuss and debate the future of the advertising industry. This year saw PwC host interactive sessions for advertising agencies, media companies and advertisers, looking at operational excellence, managing media spend, compensation models, and audience measurement. For full details on Cannes Lions, please visit www.canneslions.com.		 Cannes Lions 2011