Process-driven strategies: Supply chain processes

Many emerging markets have risen to prominence in the global economy based on their position as low-cost manufacturers or service providers in the global supply chain that leads to developed-world consumers. Yet, many successful emerging-market enterprises are differentiated by having their own supply chains, which govern how and where they manufacture goods locally, perform services, and distribute products in local as well as global markets.
  • Given the complexities and logistical headaches of delivering to sprawling markets such as Russia, Indonesia and Brazil, emerging-market companies may well be better positioned to exploit new markets than MNCs.

  • Low-cost supply, retail and distribution methods, once the domain of MNCs, have been adopted by emerging-market rivals, such as Russian personal-care-products maker Kalina.
 Highlight: Emerging-market companies can also gain the same access to improving supply chains in their home markets as MNCs, and have the advantage of familiarity.
Videos: CEO insights on emerging markets
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