Process-driven strategies

The second set of strategic responses that companies from emerging markets are using leverage key corporate processes as a platform to implement differentiated strategies to succeed in those markets in which they have chosen to compete, both locally and internationally.

We have identified three major drivers of process-driven strategies:

	Identifying, segmenting, marketing and selling to customers is vital to translating value propositions into a sustainable, financially sound business. And, although each emerging market is unique, together they are home to billions of consumers ready to join the middle class. Learn more about customer processes >
	Supply chains-the inter-dependent set of internal and external activities that supply materials, goods, and services-often depend on collaboration among partners, as well as modern infrastructures, which emerging markets often lack. Learn more about supply chain processes >
	Innovation is the vital process of new product and service development that ensures a company's long-term sustainability. One innovation source is R&D, where developed countries have increased their competitive advantages, thanks to their laboratories and research staff. Learn more about innovation processes >