#1 global tax business

The Global Tax Monitor (GTM) recognises PwC as the leading tax adviser globally, by reputation, with a very strong lead over the competition.

Our reputation as global market leader extends to the various tax service areas, where we have a very strong lead over the competition in international corporate tax planning, M&A, tax accounting, transfer pricing, tax controversy, indirect taxes, tax function effectiveness, tax technology, compensation & benefits, international assignment planning & compliance, and environmental taxes & regulation.

These results are based on the year-ending Q2 2011 figures, with a sample size of 3,311 primary buyers of tax services globally.

Launched in 2000, the GTM is an independent survey conducted by research agency TNS, that examines the competitive position of the top firms in the tax advisory market - globally, regionally, nationally and on an industry basis. It provides a comprehensive measure of firm reputation, client service and brand health, gained currently from just over 3,000 telephone interviews annually with key decision makers (CFOs and Tax Directors) in 31 key markets.