One region of the world stands out as a vast opportunity for untapped growth: Africa. So the theme for this edition ― Africa: innovating and inspiring ― not only is timely but also reflects the future of the industry there. Africa is now at the inflection point where high potential starts to turn into high growth.
A range of factors ― including Africa’s relative lack of installed infrastructure in services like communications and banking, its rising disposable incomes and the escalating economic vitality among its rural population ― means the industry will grow dramatically as well as very differently than in other markets.
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