Communications review: Agile and prepared

Communications review: Agile and prepared

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With a global circulation of over 18,000, PricewaterhouseCoopers' quarterly journal for communications executives is regarded as a "must-read." Communications review showcases some of the best global practices and leading-edge thinking regarding management and financial issues in the communications industry. Articles are authored by partners in our communications industry practice.

Volume 12, no. 2: Agile and prepared
With its theme of "agile and prepared", this issue includes articles on the effect of convergence on M&A, executing sound deals and how learning the lessons of the dot-com frenzy will be a key to success. It also touches upon M&A human resources issues and risks including focused due diligence to reveal 'hidden' HR costs and potential pitfalls; and mobile advertising, or lifestyle advertising, focusing on relevance, engagement and trust.

The "Perspectives" interviews feature Ben Verwaayen, CEO, BT Group; Marcel Smits, CFO, KPN; and Sol Trujillo, CEO, Telstra.