PwC at Mobile World Congress 2015

PwC at Mobile World Congress 2015

Welcome to PwC at Mobile World Congress 2015!

We look forward to speaking with you in Barcelona about how we help clients address their biggest challenges with integrated end-to-end digital solutions. Consider stopping by our booth in Hall 1, location 1A48, to learn more about what we can do together.

To set-up a meeting, please reach out to us via email.


Coffee & Content Sessions - Our Events at MWC

Security Transformation using the Cloud
Monday, 2 March at 2:00 PM
Find out why leveraging the cloud to manage today's cyber security challenges is so compelling and how we help clients with this transformation.

Going Google: The PwC Story
Tuesday, 3 March at 2:00 PM
Join us to find out why PwC decided to go Google and how we can help you become more agile, collaborative, and innovative.

Game of Threats™
By appointment only.
Sign up to play PwC's interactive game that simulates a cyber incident and allows you to play out your response. Contact us to schedule your appointment.


Read more about our point of view

Communications

Innovation and collaboration: keys to the future

One of the greatest challenges in the communications industry is also our greatest opportunity: delivering constant innovation by collaborating with others to drive ongoing growth in revenues.


Mobile data analytics: not just for consumers any more

The commercial use of consumer mobile data is advancing, but PwC believes there’s another powerful application of big data for companies to tap into: hiring, engaging, and enabling a highly-skilled, competitive work force. Mobile data analytics can go a long way in measuring an employee’s engagement and in finding ways to improve it.


Capex is king: A new playbook for telecoms execs

As telco growth slows, what are the new drivers of EBITA multiples in telecom?


Becoming a digital telecom: Be bold, move fast

The telecommunications industry has been critical to the process of digitization across other sectors, yet the industry’s own efforts to transform the way it markets, sells, and supports its services have lagged. To improve, telecom operators must offer a more integrated omnichannel experience and develop new products and services to better meet the needs of their customers.


The cost of complexity for telecoms: And how companies can reduce it

The consequences of unnecessary complexity are notorious in virtually every industry, and in very few places is that truer than in telecommunications. The proliferation of products and services, sales channels, marketing campaigns, and networking and business processes, along with the IT systems needed to support it all, has become unsupportable for most operators. As a result, customer confusion rises and satisfaction declines, profitability declines, internal processes slow down, and the cost of doing everything goes up. This report offers a framework for carrying out a complexity reduction program, beginning with those activities most visible to customers and continuing through to organizational design.


Enabling the OTT revolution: How telecom operators can stake their claim

As over-the-top (OTT) companies like Netflix, Skype, and Google encroach on the telecom industry, operators need to find ways to counter the threat. That means leveraging their distinct assets and capabilities: their ubiquitous fixed and wireless networks, their millions of customers, and the data, logistics, and other services they can offer.


18th Annual Global CEO Survey: Communications industry focus

Most Communications industry CEOs say there are more threats to their business today than there were three years ago. But a majority of CEOs also said there are more growth opportunities, and are confident about revenue growth. In order to access new technologies and strengthen innovation, Communications CEOs are very interested in engaging in joint ventures, strategic alliances, or collaborations.


CMT Foresight

CMT Foresight is an external newsletter featuring thought leadership authored and presented by Strategy& partners and other senior professionals on a variety of topics in the telcommunications area.

Cyber security

2014 US State of Cybercrime Survey

The findings of the 2014 U.S. State of Cybercrime Survey reveal that while the number of cybercrime incidents and the monetary losses associated with them continue to rise, most U.S. organizations’ cybersecurity capabilities do not rival the persistence and technological skills of their cyber adversaries. According to the report, only 38 percent of companies have a methodology to prioritize security investments based on risk and impact to business strategy. The survey is a collaborative effort with PwC, CSO magazine, the CERT® Division of the Software Engineering Institute at Carnegie Mellon University, and the U.S. Secret Service.


PwC's Cybersecurity Blog

PwC’s Cybersecurity blog delivers the latest threat information and response strategies to help business executives understand and prepare for cyber threats.


Managing cyber risks in an interconnected world: Key findings from The Global State of Information Security® Survey 2015

The findings of the 2015 Global State of Information Security® Survey found that many organizations have not updated critical information security processes, technologies, and employee training needs. Find out what basic security safeguards businesses can implement to manage today’s elevated threats.

Data and analytics

Gut & gigabytes

Capitalising on the art & science in decisionmaking is an Economist Intelligence Unit report, sponsored by PwC. It is intended to explore the agenda for big decisions in 2014-15 and the process that business leaders will go through in making these decisions.


Mobile data analytics: not just for consumers any more

The commercial use of consumer mobile data is advancing, but PwC believes there’s another powerful application of big data for companies to tap into: hiring, engaging, and enabling a highly-skilled, competitive work force. Mobile data analytics can go a long way in measuring an employee’s engagement and in finding ways to improve it.


Hitting the target: Analytical imperatives for telecom marketers in emerging markets

Telecom companies seeking growth in emerging markets should abandon the outdated view of customers as large, indistinct, and coherent segments. They should tailor offerings to specific customer needs by employing analytical marketing, which mines the Big Data they already possess to respond continually to how individuals and market micro-segments behave.

Digital services

The New Digital Ecosystem Reality: Nine trends rewriting the rules of business

PwC Technology Industry leaders discuss technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive. PwC has identified nine key technological, economic, and political trends for CEOs to consider. By looking at how they affect companies, and understanding how they can prepare to meet these challenges, CEOs can increase their chances for success.


The New Digital Ecosystem Reality: Managing risk to enable strategy

Being aware of risks is one thing; taking specific action to address them head on is another. Many companies have tended to look at risk management as something they should react to, rather than something that they should build into the company culture. For companies to manage and monitor risk more effectively across all areas of operations, they may benefit by applying proactive methods of risk identification, risk prioritization and risk response. Executives may want to establish a more holistic risk management strategy to embrace the spectrum of business risk, one that leverages what PwC refers to as the Risk & Compliance Lifecycle. This approach should link together a variety of other core business process activities; activities that up until now have too often either been ignored or given limited consideration when weighing risk.


The New Digital Ecosystem Reality: Digital commerce is a journey

The ability to market, sell and serve through digital means has become a key expectation of all enterprises, but a variety of industry challenges complicate those efforts at Technology companies. Technology companies have the opportunity to move past transactional relationships towards meaningful digital relationships by delivering seamless multi-channel capabilities and personalized experiences.


Technology industry findings & implications: 6th Annual Digital IQ Survey

Technology companies are in a unique position when it comes to digital. Not only should they invest and innovate to transform their own businesses, but their customers are looking to them for help in getting a digital edge. Find out how the Tech industry rates when it comes to Digital IQ—their ability to understand and weave technology throughout the business—and what they can do to reap more value.


Opportunities and challenges of the industrial internet

The fourth industrial revolution — characterised by the increasing digitization and interconnection of products, value chains and business models — has arrived. German industry will invest a total of €40 billion in Industry 4.0 every year by 2020. Applying the same investment level to the European industrial sector, the annual investments will be as high as €140 billion per annum.

Entertainment and media

Consumer Intelligence Series: The Wearable Future

There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they must be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.


Sure, innovation is key: but what does it take to be truly innovative?

Product and service innovation is the core of the growth strategy for many entertainment and media companies, especially traditional players. But this will only get you so far: to be truly innovative you need a ‘learning capability’ that’s embedded throughout the enterprise, and enables wider innovation in the areas from business models to metrics. Fostering and driving diversity and knowledge sharing across all levels are pivotal to an organisation’s ability to build a learning capability- and deliver genuinely radical and disruptive innovation.


Exciting times ahead for mobile advertising: the EI2

Consumption of entertainment and information is shifting from print media and large, static screens to hand-held ‘second screen’ devices such as smartphones and tablets – and advertising spend is following suit. Mobile advertising offers the prospect of a step-change in the personal relevance, timing and location of advertising messages, as well as in the measurability of outcomes – provided consumer concerns over the privacy of their personal data can be addressed. The winners in the mobile advertising market of the future will be those players who succeed in combining Engagement, Identity and Insight – an approach we’ve termed EI2.


Feeling the Effects of the Videoquake: Changes in how we consume video content

There’s a shakeup happening with video content—one that’s being felt across the industry and around the country. Over the past year, there have been marked changes in how, where and the intensity with which we consume television and video. PwC set out to explore the ways in which video content consumption has changed and what this means for consumers and the industry at large. To do this, PwC worked with BAV Consulting, a global leader in research and insights that’s home to the largest and leading quantitative, empirical study of brands and consumers.


18th Annual Global CEO Survey: Entertainment and media industry focus

While digital disruption remains on the radar, E&M CEOs are more confident in connecting with consumers across digital channels. Cybersecurity is a growing concern, but so too is the competitive threat posed by technology businesses moving into the E&M sector, resulting in a rise in collaboration.

Technology

Mobile Innovations Forecast

Where will the disruptions in mobile innovation arise over the next five years? How will they change consumer and employee behaviour? What business opportunities will result? What can companies do to take advantage of these disruptions? How do they fit into broader market trends now driving the technology sector?
Answering these kinds of questions requires not just a keen understanding of the evolutionary curve of the enabling technologies, but a broader framework for analysing mobile innovation quantitatively and qualitatively. With the goal of providing business leaders early warnings about coming disruptions and actionable intelligence about new opportunities, PwC introduces its Mobile Innovations Forecast (MIF), a three-part framework for analysing and understanding mobile innovation.


18th Annual Global CEO Survey: Technology industry focus

Confidence in growth among technology CEOs remains high. Eighty-seven percent of technology CEOs are optimistic about 2015 revenue growth. Additionally, with convergence redefining the competitive landscape, partnerships are becoming more important. More specifically, sixty-one percent of CEOs plan to grow their business by entering into strategic alliances, an increase from 13% last year.


Seizing the innovative edge: How TMT companies can harness breakthrough innovation to boost revenue

This paper explores how most successful innovators in TMT (Technology, Media, and Telecom) worldwide are anticipating a growth rate of nearly 90% over the next five years – more than twice the TMT average, and more than four times higher than the least innovative TMT companies. Data from the report indicates that the top 20% of performers account for the revenue increase by retaining a coherent innovation strategy and planning for a greater proportion of breakthrough and radical innovations.


Learning from innovation leaders: Winning practices of the most successful Technology, Media, and Telecom innovators

The most successful innovators in TMT worldwide are anticipating a growth rate of nearly 90% over the next five years – more than twice the TMT average, and more than four times higher than the least innovative TMT companies. Data from the report indicates that the top 20% of performers account for the revenue increase by retaining a coherent innovation strategy and planning for a greater proportion of breakthrough and radical innovations.


Clearing the innovation hurdles - How leading TMT businesses overcome barriers to make innovation happen

The most successful innovators in TMT worldwide are anticipating a growth rate of nearly 90% over the next five years – more than twice the TMT average, and more than four times higher than the least innovative TMT companies. This report examines how business leaders can focus on the right metrics to achieve transformative success in innovation.