Today, we hear the term corporate social responsibility (CSR) all the time - and understand that businesses cannot afford to ignore their responsibilities to society as a whole. For companies, CSR is about recognising the needs of their stakeholders in the broadest sense, understanding the risks and opportunities those needs create, and responding to the needs publicly and consistently.
In practice, companies must identify and work to improve their impact on the environment, their people, the marketplace and the wider community. But while the direct social and environmental impact of some industries, such as oil and gas, is relatively clear, it is less self-evident to companies in the communications industry. As a communications provider, what should you focus on to understand and meet your responsibilities? And how can you reap the optimal benefits of CSR for your business and your stakeholders?