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Many of today's technology, communications, entertainment and media executives are veterans of the dot-com crash of 2001. Yet the general feeling is that this crisis is different. This time their financiers, suppliers and customers are struggling, too.
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Fighting the financial crisis with innovation, collaboration and agility
Many technology, communications, entertainment and media executives are scaling back their expectations for a quick recovery. They are focusing on producing must-have, innovative products by collaborating with customers and the competition, and moving quickly to seize opportunities.
The green theme still dominates
Many executives in these sectors continue to react to a rising demand for green products, as well as companies with green operations. From end-of-life issues for computer manufacturers to the use of digital distribution to avoid excessive packaging, all of these sectors are responding to environmental challenges and opportunities.
Related research from PricewaterhouseCoopers
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M&A activity rises
The popularity of M&As is increasing in the downturn as CEOs are looking to take advantage of low valuation opportunities, or seeking an exit strategy to salvage investments. CEOs in entertainment and media view deals as an important source of revenue growth and many are looking to merge with or acquire profitable targets with established revenue models to ensure adequate cash flows.
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Global CEO Survey
Technology, communications and entertainment & media
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