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The writing is on the wall: The idea that seeking short-term results at any cost is a measure of success is obsolete. A truer measure now is an organisation's degree of preparedness. CEOs need to plan for the future, today: they need to ensure that their business models are both durable over the long term and well positioned to take advantage of a return to growth conditions.
The businesses that endure will be the ones that foster long-term success and sustainable profits through collaborative relationships with stakeholders, coupled with investments in both their current and future workforce.
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4 Attracting the next generation of employees
Accurate insight into the workforce of the future is invaluable for CEOs, from both a strategic and a business-development standpoint. Surprisingly, many believe that millennials value a flexible working environment and the opportunity to get involved in socially responsible activities. They had better think again.
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5 Mitigating risks collaboratively
Social and environmental risks are swelling beyond the control of any one business or nation. An organisation, therefore, must forge a collaborative approach across its entire range of stakeholders—businesses, governments, competitors and the general public—in order to develop a systemic approach to scenario planning that allows for these risks to identified and properly managed.
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What's your point of view? Compare it to the perspectives of top business executives worldwide
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3 Balancing talent retention and cost reduction
CEOs face a tough balancing act. On the one hand, they must trim costs to survive; on the other, cutting staff can impair their competitiveness and lead to a loss of market share. Many must make these kinds of decisions without the benefit of a clear picture of their workforce—how much they have invested in their employees, and what kinds of skill sets they will need to grow their businesses in the future.
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