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To address the global recession, consumer goods CEOs have to maintain a sharp focus on the fundamentals. This means understanding customers and giving them what they want, communicating the value of their companies' products, and operating a tightly controlled supply chain.
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New product development remains a priority
Though fewer consumer goods CEOs believe that new product development is now the route to growth, there are signs that new product development will still remain a priority. Only 29 percent of CEOs who anticipate that their growth plans will be affected by the financial downturn say that they will cut back on the development of new products and services. In fact, 82 percent see technological innovation as a source of competitive advantage.
Risks that impact long-term success
Non-renewable energy tops the list of global and systemic risks that CEOs are most concerned about. Many have already taken action to combat the issue.
Ninety-two percent of CEOs say that efficient sourcing and supply chain management is important or critical to their businesses. Extending a supply chain, especially in emerging markets, brings considerable risks as visibility and control become significantly more complex.
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Finding the right people is far from easy
Sixty-two percent of consumer goods CEOs say that they have problems recruiting and integrating younger employees, while 56 percent report difficulties in providing an attractive career path to their people.
Collaboration with government can bring great benefits
The cultivation of a skilled workforce is one of several risks that can only be solved by collaboration between companies and government-but many consumer goods CEOs see room for improvement in this respect.
Related research from PricewaterhouseCoopers
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Global CEO Survey
Consumer
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