For the 17th Annual Global CEO Survey, we conducted 1,344 interviews with CEOs in 68 countries between 9 September and 6 December 2013. We selected our sample based on the percentage of the total GDP of countries included in the survey, to ensure CEOs’ views are fairly represented across all major countries and regions of the world. By region, 445 interviews were conducted in Asia Pacific, 442 in Europe, 212 in North America, 165 in Latin America, 45 in Africa and 35 in the Middle East. The interviews were also spread across a range of industries.
To better understand CEOs’ perspectives for 2014, we also conducted in-depth interviews with 34 CEOs from six continents over the fourth quarter of 2013.
The survey was launched on 21 January 2014 at the Annual Meeting of the World Economic Forum in Davos, Switzerland. Watch Dennis Nally, Chairman of PwC International Ltd., reveal key findings from the survey in a replay of the live webcast from Davos and view the online discussion from the event. We'll also be continuing to discuss some of the most pressing issues for CEOs in our CEO insights blog.
Last year, in our 16th Annual Global CEO Survey, we found that organisations, faced with the increasing pace, range and impact of disruptive events, were looking to become more agile and adaptable in order to not only survive, but thrive, amidst disorder. CEOs also recognised the importance of trust - both within the organisation and with external stakeholders - as prerequisites for success as they moved from risk management to resilience.