Chairman, President and CEO, DIRECTV
The real prize in any emerging market is getting at the base of the pyramid, the B minus and the C customer who has income in that $8,000–$12,000 range. So we’ve changed our product offerings, our approach and our business model to be able to target a more affordable offering for that consumer, and that has unlocked an enormous amount of growth for us in Latin America.
President and CEO, AB Electrolux
Our goal is to maintain market share in the mature markets. Those markets generate a lot of earnings so we have no plans to shrink our presence there. On the other hand, we are planning to invest substantially in the emerging markets.
President and CEO, PTT PLC
We have already outgrown our country. We’ve exhausted our lending limit with most of the Thai banks. This means that if PTT is going to grow, it needs to grow outside of Thailand.
CEO Middle East And Africa, Aramex
Many multinationals are talking about coming to Africa but not many are moving into Africa. I think that will change. Because of the economic situation in Europe and in the US and because of China as a major trade partner with Africa, people will invest more in Africa so they can capitalise on that trade route.
David M. Cote
Chairman and CEO, Honeywell
We know who our competitors are in the developed world, but when you look at emerging regions with high growth, that’s where you next competitor is likely to emerge. The only way we’ll be able to compete is if we’re there and doing everything locally. And that’s where our big push has been.
Chairman and CEO, Lenovo
In the emerging market, we have primarily adopted an ‘attack’ strategy. That means we have to pay more attention to market share at the beginning instead of profit. We would say that it is difficult to make money if market share is less than 10%.
Jaime Augusto Zobel de Ayala
Chairman and CEO, Ayala Corporation
We had to reinvent the technology of pre-charging our phones to accommodate much smaller denominations. We had to come up with over-the-air technology that would transfer funds as needed, bring the cost down and allow people to just have the minutes in their phone that they needed for a specific period of time.