of all Communications industry CEOs are very optimistic about achieving increased revenues in 2012.
15th Annual Global CEO Survey

Communications industry insights

PwC’s 15th Annual Global CEO Survey confirms that CEOs in the Communications industry are slightly less optimistic than their peers in other sectors in their assessment of the global economic outlook. However, while they may be slightly less optimistic about the prospects for the global economy, they are more confident than their peers in other industries about the likely fortunes of their own businesses in the 12 months ahead.

Revenues to grow in 2012. Fifty percent of all of the Communications industry CEOs are very optimistic about achieving increased revenues in 2012.
Communi- cations CEOs share mixed optimism over potential for revenue growth in 2012

2012 is the year of change. The survey shows that CEOs in the Communications industry are much more likely than their counterparts in other industries to be contemplating fundamental strategic changes in the year ahead, with 36% in the Communications industry anticipating this as opposed to 13% across all sectors.
Changes likely in fundamental strategy during 2012 to address industry changes

Job functions will continue to be outsourced. Nearly half of Communications industry CEOs expect to outsource a business function in 2012, compared to 33% across all other sectors.

CEO survey: Explore the findings


Baba Kalyani

Managing Director, Bharat Forge Ltd
quote image

Our growth model is based on two to three fundamentals. First, our company’s ability to compete on technology, product and cost: we have created a great deal of focus in our systems on high-technology, high innovation and high quality. These systems create an enduring business. This was the domain of the western world but we have changed that.
The second fundamental is the continuous evaluation of mega-trends in the market. We did that three years ago and found infrastructure, energy and oil and gas to be the clear mega trends in India, so we are participating in those – and we have got into mining commodities too.
For us, automotives is the base business – but it’s also a mega trend in India. My estimate is that in the next 10 years, it will grow to three times the size it is today.
Vineet Nayar

Vice Chairman and CEO, HCL Technology
quote image

We are currently implementing a new governance concept which aims to increase the level of business integration through the creation of global business units, and to develop a strong corporate centre through integration of those key control functions, risks and finance.