Communications

50%

of all Communications industry CEOs are very optimistic about achieving increased revenues in 2012.

15th Annual Global CEO Survey

Communications industry insights

PwC’s 15th Annual Global CEO Survey confirms that CEOs in the Communications industry are slightly less optimistic than their peers in other sectors in their assessment of the global economic outlook. However, while they may be slightly less optimistic about the prospects for the global economy, they are more confident than their peers in other industries about the likely fortunes of their own businesses in the 12 months ahead.

Revenues to grow in 2012. Fifty percent of all of the Communications industry CEOs are very optimistic about achieving increased revenues in 2012.

Communi- cations CEOs share mixed optimism over potential for revenue growth in 2012

2012 is the year of change. The survey shows that CEOs in the Communications industry are much more likely than their counterparts in other industries to be contemplating fundamental strategic changes in the year ahead, with 36% in the Communications industry anticipating this as opposed to 13% across all sectors.

Changes likely in fundamental strategy during 2012 to address industry changes

Job functions will continue to be outsourced. Nearly half of Communications industry CEOs expect to outsource a business function in 2012, compared to 33% across all other sectors.