Globalization

2017 PwC CEO Survey: Globalization

Globalization is here, and organizations, no matter the location, can instantly reach customers anywhere, from the largest city to smallest village.

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Globalization

Globalization is here, and organizations, no matter the location, can instantly reach customers anywhere, from the largest city to smallest village. For some companies, staying viable means looking beyond domestic markets and tapping long-term growth opportunities afforded by international expansion. That requires leaders who are cross-culturally fluent, who can be as comfortable, confident and capable in far-flung locales as they are at home. 

 

"It is critical...to have people, leaders in the organization be fluent across cultures."

Alex Gorsky, Chairman & CEO, Johnson & Johnson

Insights into the global view of the world’s CEOs

When it comes to globalization and its business impact — PwC’s 20th CEO Survey shows the issue remains the cause of some debate. Companies are looking to gain from connectivity without continuing to lose trust and they are at a crossroads as they figure out how to make globalization work for everyone by providing that the benefits are distributed more fairly.

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"I think the most marvelous thing about globalization is that one has huge opportunities to do anything from anywhere, And I think that the world has gone from being very global...to incredibly local...so we can touch many lives wherever they are."

Tamara Ingram, CEO, J. Walter Thompson

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