FP&P CEOs lean conservative about their own company’s growth during the next year. 32% of FPP CEOs versus a global average of 38% said they were very confident.
32% of FPP CEOs versus a global average of 38% said they were very confident in PwC’s 20th CEO Survey. Looking longer term over the upcoming three-year horizon, all CEOs, including FPP, are bullish on their companies— with a global average of 51% being very confident.
When rating areas of the business they most want to strengthen to capitalize on new opportunities, FPP CEOs count innovation nearly two times higher than the global average—42% versus 23%.
FPP CEOs rely heavily on the human element in the balance of man and machine in driving the future. However, the human factor presents a challenge: those same skills that drive innovation like adaptability, problem solving, creativity, leadership and collaboration also lead the list as hardest traits for which to recruit.
Trust has been climbing steadily up the CEO agenda. And as our interactions become ever more automated, data driven and virtual, safeguarding stakeholder trust is increasingly dependent on digital factors.
In FPP, 61% of CEOs agree or agree strongly that it is becoming harder to balance competing in an open, global marketplace with trends toward more closed national policies.